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The paper describes and discusses various types of workshops and their activities that help researchers to build new theory. It claims that it is important to support such gatherings, even though they do not provide immediate 'publication points' like conferences do, but keep up the true spirit of research community.

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This page is a summary of: How to develop theory and keep our jobs? The role of academic ‘gatherings’ in our theory development practice, Marketing Theory, November 2015, SAGE Publications,
DOI: 10.1177/1470593115608077.
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