All Stories

  1. Conceptually confused, but on a field level? A method for conceptual analysis and its application

    Article • Marketing Theory, September 2018, SAGE Publications

    Professor Jaana M. Tähtinen

  2. Ironic festival brand co-creation

    Article • Journal of Business Research, September 2018, Elsevier

    Professor Jaana M. Tähtinen

  3. The NoRD as a community of practice in research

    Article • Marketing Theory, May 2016, SAGE Publications

    Professor and Dean of programmes and quality assurance Maria Holmlund, Professor Jaana M. Tähtinen

  4. In more ways than one

    Article • Marketing Theory, May 2016, SAGE Publications

    Professor and Dean of programmes and quality assurance Maria Holmlund, Professor Jaana M. Tähtinen

  5. How to develop theory and keep our jobs? The role of academic 'gatherings'

    Article • Marketing Theory, November 2015, SAGE Publications

    Professor Jaana M. Tähtinen, Professor and Dean of programmes and quality assurance Maria Holmlund

  6. Purchasing as market-shaping: The case of component-based software engineering

    Article • Industrial Marketing Management, January 2015, Elsevier

    Professor Jaana M. Tähtinen

  7. Sustainable SMEs Network Utilization

    Article • January 2015, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  8. Emotions in Troubled Business-to-Business Relationships – A Finnish Perspective

    Article • January 2015, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  9. Modeling detoxification treatment relationships: a longitudinal case study from Finland

    Article • Drugs and Alcohol Today, May 2014, Emerald

    Professor Jaana M. Tähtinen

  10. Advertising agencies - do the they promote or hinder advertisers' use of new media?

    Article • Journal of Marketing Communications, October 2013, Taylor & Francis

    Tuija Mainela, Professor Jaana M. Tähtinen

  11. Networked business model development for emerging technology-based services

    Article • Industrial Marketing Management, July 2013, Elsevier

    Professor Jaana M. Tähtinen

  12. Branding activities of a micro industrial services company

    Article • Journal of Services Marketing, May 2013, Emerald

    Professor Jaana M. Tähtinen

  13. New Service Development: The Supplier Capability Approach

    Article • Journal of Management and Strategy, May 2013, Sciedu Press

    Professor Jaana M. Tähtinen

  14. Relationship ending from the perspective of the non-initiator

    Article • Journal of Customer Behaviour, September 2012, Westburn Publishers

    Professor Jaana M. Tähtinen

  15. Putting critical realism to work in the study of business relationship processes

    Article • Industrial Marketing Management, February 2012, Elsevier

    Tuija Mainela, Professor Jaana M. Tähtinen

  16. Network actors' participation in B2B SME branding

    Article • Industrial Marketing Management, October 2011, Elsevier

    Professor Jaana M. Tähtinen

  17. Intradepartmental Faculty Mentoring in Teaching Marketing

    Article • Journal of Marketing Education, September 2011, SAGE Publications

    Tuija Mainela, Professor Jaana M. Tähtinen

  18. The involvement and influence of emotions in problematic business relationships

    Article • Industrial Marketing Management, August 2011, Elsevier

    Professor Jaana M. Tähtinen

  19. A network perspective on business models for emerging technology‐based services

    Article • Journal of Business and Industrial Marketing, June 2011, Emerald

    Professor Jaana M. Tähtinen

  20. Sustainable SMEs network utilization: the case of food enterprises

    Article • Journal of Small Business and Enterprise Development, February 2011, Emerald

    Professor Jaana M. Tähtinen

  21. Corporate brand building in different stages of small business growth

    Article • Journal of Brand Management, October 2010, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  22. Managing competitive bidding in the Finnish healthcare sector

    Article • Management Research Review, January 2010, Emerald

    Professor Jaana M. Tähtinen

  23. Twists and turns of triadic business relationship recovery

    Article • Industrial Marketing Management, August 2009, Elsevier

    Professor Jaana M. Tähtinen

  24. Roles for managing in mobile service development nets

    Article • Industrial Marketing Management, October 2007, Elsevier

    Tuija Mainela, Professor Jaana M. Tähtinen

  25. Retailers' different value perceptions of mobile advertising service

    Article • International Journal of Service Industry Management, August 2007, Emerald

    Tuija Mainela, Professor Jaana M. Tähtinen

  26. How the Features of Business Relationships Influence Their Endings

    Article • Journal of business market management, July 2007, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  27. MANAGED FORMATION PROCESS OF R&D NETWORKS

    Article • International Journal of Innovation Management, September 2006, World Scientific Pub Co Pte Lt

    Professor Jaana M. Tähtinen

  28. Business model scenarios in mobile advertising

    Article • International Journal of Internet Marketing and Advertising, January 2006, Inderscience Publishers

    Tuija Mainela, Professor Jaana M. Tähtinen

  29. Social networks in the initiation of a high-tech firm's internationalisation

    Article • International Journal of Entrepreneurship and Innovation Management, January 2006, Inderscience Publishers

    Tuija Mainela, Professor Jaana M. Tähtinen

  30. Business relationships facing the end: why restore them?

    Article • Journal of Business and Industrial Marketing, January 2006, Emerald

    Professor Jaana M. Tähtinen

  31. Enhancing Research in Exchange Relationship Dissolution

    Article • Journal of Marketing Management, November 2004, Taylor & Francis

    Professor Jaana M. Tähtinen

  32. Research on Ending Exchange Relationships: A Categorization, Assessment and Outlook

    Article • Marketing Theory, June 2002, SAGE Publications

    Professor Jaana M. Tähtinen

  33. A process theory of relationship ending

    Article • International Journal of Service Industry Management, May 2002, Emerald

    Professor Jaana M. Tähtinen

  34. The Process of Business Relationship Ending – Its Stages and Actors

    Article • Journal of Market-Focused Management, December 2000, Springer Science + Business Media

    Professor Jaana M. Tähtinen

  35. Beautiful exit: how to leave your business partner

    Article • European Journal of Marketing, December 2000, Emerald

    Professor Kristian Möller, Professor Jaana M. Tähtinen

  36. The Concept Of Satisfaction in Industrial Markets

    Article • Industrial Marketing Management, July 2000, Elsevier

    Professor Jaana M. Tähtinen

  37. Retailer Use of Permission-Based Mobile Advertising

    Article • IGI Global

    Professor Jaana M. Tähtinen

  38. Special Features of Mobile Advertising and Their Utilization

    Article • IGI Global

    Professor Jaana M. Tähtinen

  39. Special Features of Mobile Advertising and Their Utilization

    Article • IGI Global

    Professor Jaana M. Tähtinen

  40. Special Features of Mobile Advertising and Their Utilization

    Article • IGI Global

    Professor Jaana M. Tähtinen

  41. How Research can Help to Create Commercially Successful Ubiquitous Services

    Article • IGI Global

    Professor Jaana M. Tähtinen

  42. How Research can Help to Create Commercially Successful Ubiquitous Services

    Article • IGI Global

    Professor Jaana M. Tähtinen

  43. Retailer Use of Permission-Based Mobile Advertising

    Article • IGI Global

    Professor Jaana M. Tähtinen