All Stories

  1. Towards more resilient food production systems: Implanting sustainability-oriented innovation
  2. Programmatic advertising in online retailing: consumer perceptions and future avenues
  3. Engaging users in the sharing economy: individual and collective psychological ownership as antecedents to actor engagement
  4. Blurring boundaries between B2B actors and consumers in supply networks of contemporary business models
  5. Crafting customer insight: What we can learn from the revival of the vinyl record
  6. Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models
  7. Editorial: a new dawn for qualitative service research
  8. Viewpoint: getting your qualitative service research published
  9. Customer experience management in the age of big data analytics: A strategic framework
  10. What Do Business Customers Value? An Empirical Study of Value Propositions in a Servitization Context
  11. “One of these days, things are going to change!” How do you make sense of market disruption?
  12. Signing up for voluntary simplicity – consumer motives and effects
  13. Financial well-being: A conceptualization and research agenda
  14. Actionable marketing knowledge: A close reading of representation, knowledge and action in market research
  15. Digitalization challenging institutional logics
  16. Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry
  17. The NoRD as a community of practice in research
  18. In more ways than one
  19. How to develop theory and keep our jobs? The role of academic 'gatherings'
  20. Impression management tactics in sustainability reporting
  21. Self-marketing brand skills for business students
  22. The mental footprint of marketing in the boardroom
  23. Ethics and responsibility in relationship marketing
  24. Stimulating innovative service research
  25. Disintermediation in Business-to-Business Service Channels: Mechanisms and Challenges
  26. SERVSIG 2012: innovative service perspectives
  27. Interactive resource development in new business relationships: A commentary essay
  28. Customer needing: a challenge for the seller offering
  29. An exploration of how mature women buy clothing: empirical insights and a model
  30. Cooperation With Competitors and Internationalization: Evidence From the West Coast of Finland
  31. Seller‐initiated relationship ending
  32. Consumer knowledge of functional foods
  33. Cooperation With Competitors and Internationalization: Evidence From the West
  34. Initiation of business relationships in service-dominant settings
  35. How to diagnose business-to-business relationships by mapping negative incidents
  36. A definition, model, and empirical analysis of business‐to‐business relationship quality
  37. Suggesting and Comparing Different Scopes on Quality Management: Production, Service, Relationship, and Network
  38. Store brands vs. manufacturer brands: Consumer perceptions and buying of chocolate bars in Finland
  39. Exploring and Managing Negative Incidents in Business Relationships
  40. Stress in business relationships
  41. 55+ people as internet users
  42. Analyzing business relationships and distinguishing different interaction levels
  43. Teenagers on the Net
  44. Perception configurations in business relationships
  45. Relationships and the Internationalisation of Finnish Small and Medium-Sized Companies
  46. What are relationships in business networks?
  47. Relationship Marketing: the Importance of Customer-Perceived Service Quality in Retail Banking
  48. Buyer perceived service quality in industrial networks