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Please see this short animated video, which provides a summary of the paper: https://www.youtube.com/watch?v=pDD76iyR2uQ&t
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This page is a summary of: Benefits of Customer Codevelopment of New Products: The Moderating Effects of Utilitarian and Hedonic Radicalness, Journal of Product Innovation Management, August 2015, Wiley,
DOI: 10.1111/jpim.12286.
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