All Stories

  1. Building Blocks for Effective Strategic Design

    Article • Journal of Design Business & Society, October 2017, Intellect

    Orof Geeda Gemaer

  2. Benefits of Customer Codevelopment of New Products: The Moderating Effects of Utilitarian and Hedonic Radicalness

    Article • Journal of Product Innovation Management, August 2015, Wiley

    Orof Geeda Gemaer, Marina Candi