What is it about?
It shows empirically that advertisers also rely on olfactory metaphors for increasing sales.
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Why is it important?
It shows empirically the existence of olfactory metaphors.
Perspectives
Writing this article was a great pleasure as the experiments were very difficult to carry.
Dr Pedro A. Fuertes-Olivera
University of Valladolid
Read the Original
This page is a summary of: Olfactory and olfactory-mixed metaphors in print ads of perfume, Annual Review of Cognitive Linguistics, October 2006, John Benjamins,
DOI: 10.1075/arcl.4.09vel.
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