All Stories

  1. Access-Based Services for the Base of the Pyramid

    Article • Journal of Service Research, April 2018, SAGE Publications

    Professor Tobias Schaefers

  2. Service Recovery via Social Media

    Article • Journal of Service Research, September 2015, SAGE Publications

    Professor Tobias Schaefers

  3. Contagious Effects of Customer Misbehavior in Access-Based Services

    Article • Journal of Service Research, July 2015, SAGE Publications

    Professor Tobias Schaefers, Professor Sabine Benoit

  4. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement

    Article • Journal of Interactive Marketing, May 2015, Elsevier

    Professor Tobias Schaefers

  5. How the burdens of ownership promote consumer usage of access-based services

    Article • Marketing Letters, April 2015, Springer Science + Business Media

    Professor Tobias Schaefers

  6. Embedding Consumers – Mediation of Social Media Engagement Effects on Consumerbrand Relationships

    Article • October 2014, Springer Science + Business Media

    Professor Tobias Schaefers

  7. Saving Time, Money, or the Environment? Consumers’ Motives of Access-Based Service Use

    Article • October 2014, Springer Science + Business Media

    Professor Tobias Schaefers

  8. Timing of Sponsorship Announcements: A Test of Temporal Distance and Construal Level Effects

    Article • October 2014, Springer Science + Business Media

    Professor Tobias Schaefers

  9. Quantity or Quality? How the Firm-Customer Dialog Influences Customer Relationships

    Article • October 2014, Springer Science + Business Media

    Professor Tobias Schaefers

  10. The Impact of Price Promotion Types on Sales and Brand Perception of Premium Products

    Article • October 2014, Springer Science + Business Media

    Professor Tobias Schaefers

  11. Standing Out From The Crowd - Determinants Of Consumers’ Niche Orientation

    Article • October 2014, Springer Science + Business Media

    Professor Tobias Schaefers

  12. Message Reframing in Advertising

    Article • Psychology and Marketing, October 2014, Wiley

    Professor Tobias Schaefers

  13. Standing out from the crowd

    Article • European Journal of Marketing, September 2014, Emerald

    Professor Tobias Schaefers

  14. Die Beziehung zum Kunden gestalten

    Article • January 2013, Springer Science + Business Media

    Professor Tobias Schaefers

  15. Exploring carsharing usage motives: A hierarchical means-end chain analysis

    Article • Transportation Research Part A Policy and Practice, January 2013, Elsevier

    Professor Tobias Schaefers

  16. Consumer Preferences for Product Transparency in Emerging Markets – Lessons Learned from India

    Article • Marketing Review St Gallen, June 2012, Springer Fachmedien Wiesbaden GmbH

    Professor Tobias Schaefers, Professor Roger Moser

  17. Managing a sponsored brand: the importance of sponsorship portfolio congruence

    Article • International Journal of Advertising, January 2012, WARC Limited

    Professor Tobias Schaefers, Dr. Joe Cobbs

  18. Determinants of the Demand for Healthy Food: Does Stress Suppress Health Orientation in On-the-go Consumption?

    Article • SSRN Electronic Journal, Elsevier

    Professor Tobias Schaefers, Professor Sabine Benoit