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  1. Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing

    Article • Journal of International Marketing, June 2024, SAGE Publications

    Dr. Joe Cobbs

  2. Explaining how sponsors contribute to F1 team performance.

    Article • Journal of Business and Industrial Marketing, March 2021, Emerald

    Dr. Joe Cobbs

  3. Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries

    Article • Journal of Business Research, January 2021, Elsevier

    Dr. Joe Cobbs

  4. Reverse effects of sponsorship: Establishing sport brand equity

    Article • Managing Sport and Leisure, December 2020, Taylor & Francis

    Dr. Joe Cobbs

  5. Analyzing Price Premiums In International Sponsorship Exchange

    Article • Journal of Advertising Research, September 2020, WARC Limited

    Dr. Joe Cobbs

  6. Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements

    Article • The Journal of Marketing Theory and Practice, June 2020, Taylor & Francis

    Dr. Joe Cobbs

  7. Rival team effects in cause-related sports marketing

    Article • International Journal of Sports Marketing and Sponsorship, September 2019, Emerald

    Dr B. David Tyler, Dr. Joe Cobbs

  8. Regional Variation in Rivalry: Canadians Really are Friendlier

    Article • Journal of International Consumer Marketing, January 2019, Taylor & Francis

    Dr B. David Tyler, Jeremy Ditter, Dr. Joe Cobbs

  9. The Roots of Rivalry

    Article • January 2019, IGI Global

    Dr. Joe Cobbs

  10. The moderating effect of identification on return on investment from sponsor brand integration

    Article • International Journal of Sports Marketing and Sponsorship, February 2018, Emerald

    Dr. Joe Cobbs

  11. The genesis of team rivalry in the New World: sparks to fan animosity in Major League Soccer

    Article • Soccer and Society, November 2017, Taylor & Francis

    Dr B. David Tyler, Dr. Joe Cobbs

  12. All Rivals Are Not Equal: Clarifying Misrepresentations and Discerning Three Core Properties of Rivalry

    Article • Journal of Sport Management, January 2017, Human Kinetics

    Dr B. David Tyler, Dr. Joe Cobbs

  13. Prioritizing Sponsorship Resources in Formula One Racing: A Longitudinal Analysis

    Article • Journal of Sport Management, January 2017, Human Kinetics

    Dr B. David Tyler, Dr. Joe Cobbs

  14. Forecasting sponsorship costs: marketing intelligence in the athletic apparel industry

    Article • Marketing Intelligence & Planning, April 2016, Emerald

    Dr. Joe Cobbs

  15. Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage

    Article • Business Horizons, March 2016, Elsevier

    Dr. Joe Cobbs

  16. Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball

    Article • Managerial and Decision Economics, June 2015, Wiley

    Dr. Joe Cobbs, Nola Agha

  17. The effects of second screen use on sponsor brand awareness: a dual coding theory perspective

    Article • Journal of Consumer Marketing, March 2015, Emerald

    Dr Brian A Turner, Dr. Joe Cobbs

  18. Rival conceptions of rivalry: why some competitions mean more than others

    Article • European Sport Management Quarterly, February 2015, Taylor & Francis

    Dr B. David Tyler, Dr. Joe Cobbs

  19. Predicting Return on Investment In Sport Sponsorship

    Article • Journal of Advertising Research, December 2014, WARC Limited

    Dr. Joe Cobbs

  20. The Niche Portfolio Strategy to Global Expansion: The Influence of Market Resources on Demand for Formula One Racing

    Article • Journal of Global Marketing, August 2014, Taylor & Francis

    Dr. Joe Cobbs

  21. Facilitating Sponsorship Channels in the Business Model of Motorsports

    Article • Journal of Marketing Channels, July 2012, Taylor & Francis

    Dr. Joe Cobbs

  22. Warning Flags on the Race Track

    Article • Journal of Advertising Research, March 2012, WARC Limited

    Dr. Joe Cobbs

  23. Managing a sponsored brand: the importance of sponsorship portfolio congruence

    Article • International Journal of Advertising, January 2012, WARC Limited

    Professor Tobias Schaefers, Dr. Joe Cobbs

  24. The dynamics of relationship marketing in international sponsorship networks

    Article • Journal of Business and Industrial Marketing, October 2011, Emerald

    Dr. Joe Cobbs

  25. Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR

    Article • Sport Management Review, July 2011, Taylor & Francis

    Dr. Joe Cobbs

  26. The practice of brand extension through licensing: The Spalding Challenge

    Article • Sport Management Review, July 2009, Taylor & Francis

    Dr. Joe Cobbs

  27. The practice of brand extension through licensing: The Spalding challenge

    Article • Sport Management Review, July 2009, Taylor & Francis

    Dr. Joe Cobbs