All Stories

  1. Purpose is the new branding: understanding conscientious purpose-driven marketing and its impact on brand outcomes
  2. Brands as drivers of social media fatigue and its effects on users’ disengagement: the perspective of young consumers
  3. Towards a better understanding of volunteer engagement: self-determined motivations, self-expression needs and co-creation outcomes
  4. Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness
  5. Understanding special requests as drivers of customer citizenship behaviors: the mediating role of gratitude and satisfaction
  6. Revisiting the privacy calculus: Why are consumers (really) willing to disclose personal data online?
  7. Privacy concerns with COVID-19 tracking apps: a privacy calculus approach
  8. Volunteer engagement: drivers and outcomes on non-profits’ co-creation of value
  9. Understanding consumers’ acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption
  10. Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
  11. Luxury brands and social media: drivers and outcomes of consumer engagement on Instagram
  12. From fandom to fad: are millennials really engaged with and loyal to their loved brands on social media?
  13. ‘Service with a piercing’: Does it (really) influence guests’ perceptions of attraction, confidence and competence of hospitality receptionists?
  14. Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
  15. Millennials Engagement and Loyalty to their Loved Brands on Social Media
  16. Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
  17. Relationship quality determinants and outcomes in retail banking services: The role of customer experience
  18. Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
  19. Customer Engagement in Social Network Brand Communities: Drivers and Impact on Brand Loyalty
  20. Drivers and deterrents of music streaming services purchase intention
  21. The role of employee emotional competence in service recovery encounters
  22. UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS
  23. Social media and sports: driving fan engagement with football clubs on Facebook
  24. Sharing Dissatisfaction Online: Analyzing the Nature and Predictors of Hotel Guests Negative Reviews
  25. Drivers of Consumer Engagement with Sports Clubs on Facebook: An Extended Abstract
  26. Social Media and Tourism: The Case of E-Complaints on TripAdvisor (An Extended Abstract)
  27. Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars
  28. Customer Engagement and Loyalty: A Comparative Study Between Service Contexts
  29. Determinants of brand relevance in a B2B service purchasing context
  30. The effect of self-checkout quality on customer satisfaction and repatronage in a retail context
  31. Unfairness in consumer services: Outcomes of differential treatment of new and existing clients
  32. How to engage customers in co-creation: customers’ motivations for collaborative innovation
  33. Public e-procurement impacts in small- and medium-enterprises
  34. Relationship Bonds and Customer Loyalty: A Study Across Different Service Contexts
  35. The role of servicescape as a driver of customer value in experience-centric service organizations: the Dragon Football Stadium case
  36. Reassessing Relationships in Consumer Markets: Emotion, Cognition, and Consumer Relationship Intention
  37. The impact of the Internet upon bank marketing
  38. The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships