All Stories

  1. “Older consumer? Yes! Different motivations, but an effective online brand advocate! A content marketing typology framework”

    Article • Qualitative Market Research An International Journal, December 2023, Emerald

    Amélia Brandão

  2. Please tell me how sustainable you are, and I’ll tell you how much I value you! The impact of young consumers’ motivations on luxury fashion

    Article • Cogent Business & Management, December 2023, Taylor & Francis

    Amélia Brandão

  3. ‘Your comments boost my value!’ – the mediator role of emotional brand attachment between brand equity and social media engagement

    Article • Journal of Marketing for HIGHER EDUCATION, November 2023, Taylor & Francis

    Amélia Brandão

  4. The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective

    Article • Journal of Brand Management, October 2023, Springer Science + Business Media

    Amélia Brandão

  5. Customer experience in services luxury and its consequences behavioral

    Article • ReMark - Revista Brasileira de Marketing, October 2023, University Nove de Julho

    Amélia Brandão

  6. Content marketing research: A review and research agenda

    Article • International Journal of Consumer Studies, September 2023, Wiley

    Amélia Brandão

  7. Organizational Communication: How to Engage Internal Communication in a B2B Case Study

    Article • September 2023, Springer Science + Business Media

    Amélia Brandão

  8. Sustainable Tourism e-Communication Impact on Tourism Behavior

    Article • September 2023, Springer Science + Business Media

    Amélia Brandão

  9. DOES CONTENT TYPOLOGY MATTER? A NETNOGRAPHIC EXPLORATION OF SILVER SURFERS’ ONLINE COMMUNITY

    Article • Global Fashion Management Conference, July 2023, Global Alliance of Marketing and Management Associations

    Amélia Brandão

  10. EXPLORING AGEING CONSUMERS’ USAGE OF CONTENT MARKETING, CONTENT TYPOLOGY, AND ONLINE BRAND ADVOCACY

    Article • Global Fashion Management Conference, July 2023, Global Alliance of Marketing and Management Associations

    Amélia Brandão

  11. Services Marketing: Where Are We Now?

    Article • International Journal of Marketing Communication and New Media, July 2023, Instituto Superior de Entre Douro e Vouga

    Amélia Brandão

  12. O Efeito Moderador do Patrocínio no Impacto do Influenciador Digital no Comportamento do Consumidor

    Article • International Journal of Marketing Communication and New Media, June 2023, Instituto Superior de Entre Douro e Vouga

    Amélia Brandão

  13. “You got a new name!” how does renaming a music festival with a brand affect the festivalgoer's purchase intention

    Article • International Journal of Event and Festival Management, April 2023, Emerald

    Amélia Brandão

  14. “I will always hate you”! An investigation of the impact of anthropomorphism in online anti-brand communities

    Article • European Business Review, March 2023, Emerald

    Amélia Brandão

  15. The Impact of Patient Experience on Loyalty in the Context of Medical-Aesthetic Health Services

    Article • Journal of Patient Experience, January 2023, SAGE Publications

    Amélia Brandão

  16. Digital Media Influencers: A Systematic Literature Review

    Article • International Journal of Marketing Communication and New Media, December 2022, Instituto Superior de Entre Douro e Vouga

    Amélia Brandão

  17. You ruined our love story, but I just cannot hate you—A moderation–mediation analysis of past experienced brand love and brand hate

    Article • International Journal of Consumer Studies, December 2022, Wiley

    Amélia Brandão

  18. Does Sustainable Consumption Behaviour Influence Luxury Services Purchase Intention?

    Article • Sustainability, June 2022, MDPI AG

    Amélia Brandão

  19. Joining the Anti-Brand Communities on the Internet: Who and Why

    Article • Scientific Annals of Economics and Business, March 2022, Editura Universitatii Alexandru Ioan Cuza din Iasi

    Amélia Brandão

  20. Going (in)conspicuous: antecedents and moderators of luxury consumption

    Article • Journal of Marketing Analytics, February 2022, Springer Science + Business Media

    Amélia Brandão

  21. “I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities

    Article • European Journal of Marketing, January 2022, Emerald

    Amélia Brandão

  22. Artist jewelry designer entrepreneurship: does it only glitter or is it also gold?

    Article • Journal of Research in Marketing and Entrepreneurship, September 2021, Emerald

    Amélia Brandão

  23. O VALOR DA MARCA DAS EQUIPES ESPORTIVAS PROFISSIONAIS NA PERSPECTIVA DO CONSUMIDOR: UMA REVISÃO INTEGRATIVA

    Article • Movimento (Porto Alegre), July 2021, Universidade Federal do Rio Grande do Sul

    Amélia Brandão

  24. Extending the theory of planned behaviour to understand the effects of barriers towards sustainable fashion consumption

    Article • European Business Review, February 2021, Emerald

    Amélia Brandão

  25. A New Customer Brand Engagement Framework in Social Media

    Article • January 2021, IGI Global

    Amélia Brandão

  26. Negative Customer Experience in Lifestyle Hotels

    Article • January 2021, IGI Global

    Amélia Brandão

  27. The Implementation of Lean in Emergency Hospital Screening During the COVID-19 Pandemic

    Article • January 2021, IGI Global

    Amélia Brandão

  28. I can’t stop hating you: an anti-brand-community perspective on apple brand hate

    Article • Journal of Product & Brand Management, November 2020, Emerald

    Amélia Brandão

  29. EXAMINING BRAND LOVE'S MODERATING EFFECT ON BRAND HATE ANTECEDENTS AND OUTCOMES

    Article • Global Fashion Management Conference, November 2020, Global Alliance of Marketing and Management Associations

    Amélia Brandão

  30. DIGITAL BRAND MANAGEMENT IN INTERNATIONAL CONTEXTS: CASE STUDY OF E-MARKETPLACE DIGITAL MARKETING FIRM

    Article • Global Fashion Management Conference, November 2020, Global Alliance of Marketing and Management Associations

    Amélia Brandão

  31. DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

    Article • Global Fashion Management Conference, November 2020, Global Alliance of Marketing and Management Associations

    Amélia Brandão

  32. Antecedents and consequences of brand hate: empirical evidence from the telecommunication industry

    Article • European Journal of Management and Business Economics, September 2020, Emerald

    Amélia Brandão

  33. Understanding the importance of eWOM on Higher Education Institutions’ brand equity

    Article • Journal of Marketing for HIGHER EDUCATION, July 2020, Taylor & Francis

    Amélia Brandão

  34. Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand

    Article • The International Review of Retail Distribution and Consumer Research, June 2020, Taylor & Francis

    Amélia Brandão

  35. Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences

    Article • Journal of Fashion Marketing and Management, May 2020, Emerald

    Amélia Brandão

  36. An Eye Tracking Study of the Effect of Sensory and Price In-Store Displays

    Article • February 2020, IGI Global

    Amélia Brandão

  37. The Counterfeit Market and the Luxury Goods

    Article • February 2020, IntechOpen

    Amélia Brandão

  38. A dynamic approach to brand portfolio audit and brand architecture strategy

    Article • European Business Review, January 2020, Emerald

    Amélia Brandão

  39. See Now, Buy Now Model: A Passport to Fashion Brand Equity

    Article • Scientific Annals of Economics and Business, January 2020, Editura Universitatii Alexandru Ioan Cuza din Iasi

    Amélia Brandão

  40. How Consumers Respond to Editorial Communication Strategies

    Article • January 2020, IGI Global

    Amélia Brandão

  41. Antecedents and consequences of luxury brand engagement in social media

    Article • Spanish Journal of Marketing - ESIC, September 2019, Emerald

    Spanish Journal of Marketing - ESIC (Spanish Marketing Association), Amélia Brandão

  42. INTERNATIONALIZATION STRATEGIES IN MUSIC FESTIVALS

    Article • Scientific Annals of Economics and Business, January 2019, Editura Universitatii Alexandru Ioan Cuza din Iasi

    Amélia Brandão

  43. The importance of self in brand love in consumer-luxury brand relationships

    Article • Journal of Customer Behaviour, November 2018, Westburn Publishers

    Amélia Brandão

  44. The impact of a firm’s transparent manufacturing practices on women fashion shoppers

    Article • Journal of Global Fashion Marketing, September 2018, Taylor & Francis

    Mahesh Gadekar, Amélia Brandão

  45. EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS

    Article • Global Fashion Management Conference, July 2018, Global Alliance of Marketing and Management Associations

    Amélia Brandão

  46. THE IMPACT OF BRAND LOVE IN BUILDING BRAND LOYALTY AMONG YOUNG CONSUMERS

    Article • Global Fashion Management Conference, July 2018, Global Alliance of Marketing and Management Associations

    Amélia Brandão

  47. Business Plan: In or Out? A Holistic View of the Combination of Planning and Learning Processes when Evaluating Business Opportunities

    Article • January 2018, IntechOpen

    Amélia Brandão

  48. Determinants of brand relevance in a B2B service purchasing context

    Article • Journal of Business and Industrial Marketing, March 2016, Emerald

    Teresa Fernandes, Amélia Brandão

  49. European Journal of Applied Business and Management

    Article • European Journal of Applied Business and Management, Fundação Consuelo Vieira da Costa

    Amélia Brandão