All Stories

  1. Collaboration in achieving sustainable solutions in the textile industry

    Article • Journal of Business and Industrial Marketing, December 2020, Emerald

    Joao Proenca

  2. Understanding the morphing of focal nets in the solution business: a triad management perspective

    Article • Journal of Business and Industrial Marketing, July 2020, Emerald

    Joao Proenca

  3. The Role of Error Management Culture and Leadership on Failures and Recovery in Services

    Article • January 2020, Springer Science + Business Media

    Joao Proenca

  4. Social Marketing for the Reduction of Tax Evasion: The Case of Electronic Invoicing in Portugal

    Article • January 2019, Springer Science + Business Media

    Beatriz Casais, Joao Proenca

  5. Social Marketing Prevention of HIV/AIDS

    Article • November 2018, Springer Science + Business Media

    Beatriz Casais, Joao Proenca

  6. How to Encourage the Consumption of Tap Water: A Case Study on Águas do Porto

    Article • November 2018, Springer Science + Business Media

    Joao Proenca

  7. Social advertisements for public health and epidemic dynamics

    Article • Journal of Social Marketing, October 2018, Emerald

    Joao Proenca, Beatriz Casais

  8. Business model innovation: towards a conceptual framework

    Article • Tourism & Management Studies, January 2018, School of Management, Hospitality and Tourism, University of the Algarve

    Joao Proenca

  9. Clubes de estudantes: espaços pedagógicos de desenvolvimento de competências de vida e formação de empreendedores sociais

    Article • Revista de Estudios e Investigación en Psicología y Educación, December 2017, Universidade da Coruna

    Joao Proenca, Liliana Faria

  10. Enabling factors for developing a social services network

    Article • Service Industries Journal, September 2017, Taylor & Francis

    Joao Proenca

  11. Why are Generation Y consumers the most likely to complain and repurchase?

    Article • Journal of Service Management, June 2017, Emerald

    Raquel Soares, Joao Proenca

  12. A phase model for solution relationship development: a case study in the aerospace industry

    Article • Journal of Business and Industrial Marketing, June 2017, Emerald

    Joao Proenca

  13. LEARNING OUTCOMES AND EMPLOYABILITY: A CASE STUDY ON MANAGEMENT ACADEMIC PROGRAMMES

    Article • March 2017, IATED Academy, S.L.

    Joao Proenca

  14. SKILLS ACADEMY: A PILOT EXPERIENCE USING COLLABORATIVE AND PROBLEM-BASED LEARNING TO DEVELOP SKILLS

    Article • March 2017, IATED Academy, S.L.

    Joao Proenca, Liliana Faria

  15. A dynamics-based approach to solutions typology: A case from the aerospace industry

    Article • Industrial Marketing Management, October 2016, Elsevier

    Joao Proenca

  16. Price sensitivity

    Article • Journal of Services Marketing, May 2016, Emerald

    Dr Sérgio Dominique-Ferreira, Joao Proenca

  17. Do Occasional Volunteers Repeat their Experience?

    Article • Journal of Human Values, April 2016, SAGE Publications

    Marisa Ferreira, Joao Proenca

  18. Does Service Failure Context Matter? Customers’ Response to Service Recovery

    Article • Journal of Marketing Research and Case Studies, June 2015, IBIMA Publishing

    Joao Proenca

  19. Service Convenience on Call Centers: Impacts on Repurchase

    Article • January 2015, Springer Science + Business Media

    Joao Proenca

  20. A Model to Classify Television Social Advertisements According to the Use of Positive or Negative Appeals

    Article • November 2014, Springer Science + Business Media

    Joao Proenca, Beatriz Casais

  21. Volunteering for a Lifetime? Volunteers’ Intention to Stay in Portuguese Hospitals

    Article • VOLUNTAS International Journal of Voluntary and Nonprofit Organizations, August 2014, Springer Science + Business Media

    Marisa Ferreira, Joao Proenca

  22. The supplier's side of outsourcing: Taking over activities and blurring organizational boundaries

    Article • Industrial Marketing Management, May 2014, Elsevier

    Joao Proenca

  23. Corporate social responsibility practices and motivations in a peripheral country: two Portuguese illustrative cases

    Article • Corporate Governance, April 2014, Emerald

    Joao Proenca

  24. The Service Recovery Paradox in a Call-Center Context: Compensation and Timeliness in Recovering Mobile Customers

    Article • January 2014, Institute of Electrical & Electronics Engineers (IEEE)

    Joao Proenca

  25. The transition from products to solutions: External business model fit and dynamics

    Article • Industrial Marketing Management, October 2013, Elsevier

    Joao Proenca

  26. Reassessing Relationships in Consumer Markets: Emotion, Cognition, and Consumer Relationship Intention

    Article • Journal of Relationship Marketing, January 2013, Taylor & Francis

    Joao Proenca, Teresa Fernandes

  27. Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal

    Article • Health Marketing Quarterly, July 2012, Taylor & Francis

    Joao Proenca, Beatriz Casais

  28. Motivation among hospital volunteers: an empirical analysis in Portugal

    Article • International Review on Public and Nonprofit Marketing, May 2012, Springer Science + Business Media

    Joao Proenca, Marisa Ferreira

  29. Organisational influence on volunteer satisfaction and attitudes towards HRM practices: the case of hospital volunteers

    Article • International Review on Public and Nonprofit Marketing, June 2011, Springer Science + Business Media

    Joao Proenca, Marisa Ferreira

  30. A comparison of users and non‐users of banking self‐service technology in Portugal

    Article • Managing Service Quality, March 2011, Emerald

    Joao Proenca, Maria Antónia Rodrigues

  31. The impact of the Internet upon bank marketing

    Article • Journal of Financial Services Marketing, September 2010, Springer Science + Business Media

    Joao Proenca, Teresa Fernandes

  32. Public services marketing: casebook

    Article • International Review on Public and Nonprofit Marketing, May 2009, Springer Science + Business Media

    Joao Proenca

  33. Design of service systems under variability: research issues

    Article • Information Systems and e-Business Management, January 2009, Springer Science + Business Media

    Joao Proenca

  34. Exploring the consumption of charity-linked products

    Article • International Review on Public and Nonprofit Marketing, April 2008, Springer Science + Business Media

    Joao Proenca

  35. The blind spot of relationships in consumer markets: the consumer proneness to engage in relationships

    Article • Journal of Marketing Management, February 2008, Taylor & Francis

    Joao Proenca, Teresa Fernandes

  36. Design of Service Systems under Variability: Research Issues

    Article • January 2008, Institute of Electrical & Electronics Engineers (IEEE)

    Joao Proenca

  37. The business-to-business relationship dimensions in financial services markets

    Article • Service Business, December 2006, Springer Science + Business Media

    Joao Proenca

  38. “Stress” in business relationships: a study on corporate bank services

    Article • The International Journal of Bank Marketing, December 2005, Emerald

    Joao Proenca

  39. Business Relationships Dynamics and (In) Stability: A Comparative Case Study in Corporate Banking

    Article • Journal of Customer Behaviour, December 2004, Westburn Publishers

    Joao Proenca

  40. Cross boundary relationships in Portuguese banking and corporate financial services

    Article • The International Journal of Bank Marketing, December 2000, Emerald

    Joao Proenca