All Stories

  1. Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study

    Article • Journal of Business Research, March 2024, Elsevier

    Muhammad Ishtiaq Ishaq

  2. Impact of self‐esteem and self‐gifting on masstige purchase intentions

    Article • International Journal of Consumer Studies, February 2024, Wiley

    Muhammad Ishtiaq Ishaq

  3. Gamification in financial service apps to enhance customer experience and engagement

    Article • Journal of Consumer Behaviour, December 2023, Wiley

    Muhammad Ishtiaq Ishaq

  4. Masstige Marketing: A scale development and validity study

    Article • Journal of Business Research, November 2023, Elsevier

    Muhammad Ishtiaq Ishaq

  5. Accomplishing sustainable performance through leaders' competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional support

    Article • Business Strategy and the Environment, September 2023, Wiley

    Muhammad Ishtiaq Ishaq

  6. How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator

    Article • Journal of Retailing and Consumer Services, September 2023, Elsevier

    Muhammad Ishtiaq Ishaq

  7. Impact of minimalist practices on consumer happiness and financial well-being

    Article • Journal of Retailing and Consumer Services, July 2023, Elsevier

    Muhammad Ishtiaq Ishaq

  8. Trust recovery tactics in financial services: the moderating role of service failure severity

    Article • The International Journal of Bank Marketing, June 2023, Emerald

    Professor Rodoula H. Tsiotsou, Muhammad Ishtiaq Ishaq

  9. Testing workplace hazing, moral disengagement and deviant behaviors in hospitality industry

    Article • International Journal of Contemporary Hospitality Management, May 2023, Emerald

    Muhammad Ishtiaq Ishaq

  10. Supply chain agility and firm performance: testing serial mediations in pharmaceutical industry

    Article • Business Process Management Journal, April 2023, Emerald

    Muhammad Ishtiaq Ishaq

  11. Impression management as a friend or foe? Testing mediating role of narcissism and moderating role of ingratiation

    Article • Current Psychology, April 2023, Springer Science + Business Media

    Muhammad Ishtiaq Ishaq

  12. The nexus of human resource management, corporate social responsibility and sustainable performance in upscale hotels: a mixed-method study

    Article • International Journal of Emerging Markets, March 2023, Emerald

    Muhammad Ishtiaq Ishaq

  13. Family or otherwise: Exploring the impact of family motivation on job outcomes in collectivistic society

    Article • Frontiers in Psychology, March 2023, Frontiers

    Muhammad Ishtiaq Ishaq

  14. Fashion consumption using minimalism: Exploring the relationship of consumer well-being and social connectedness

    Article • Journal of Retailing and Consumer Services, March 2023, Elsevier

    Muhammad Ishtiaq Ishaq

  15. Achieving business competitiveness through corporate social responsibility and dynamic capabilities: An empirical evidence from emerging economy

    Article • Journal of Cleaner Production, February 2023, Elsevier

    Muhammad Ishtiaq Ishaq

  16. Envy: definitions, approaches and implications

    Article • Service Industries Journal, January 2023, Taylor & Francis

    Muhammad Ishtiaq Ishaq

  17. Social exchange theory: Systematic review and future directions

    Article • Frontiers in Psychology, January 2023, Frontiers

    Muhammad Ishtiaq Ishaq

  18. The blessing or curse of workplace friendship: Mediating role of organizational identification and moderating role of political skills

    Article • International Journal of Hospitality Management, January 2023, Elsevier

    Muhammad Ishtiaq Ishaq

  19. Entrepreneurial orientation and firm performance in SMEs: the mediating role of entrepreneurial competencies and moderating role of environmental dynamism

    Article • International Journal of Emerging Markets, December 2022, Emerald

    Muhammad Ishtiaq Ishaq

  20. The Nexus of Management Innovation, Performance Management, and Organizational Performance in the Pakistani Construction Industry

    Article • Central European Management Journal, November 2022, Emerald

    Muhammad Ishtiaq Ishaq

  21. Influence of HRM on CSR and performance of upscale hotels in developed and developing countries

    Article • Environment Development and Sustainability, October 2022, Springer Science + Business Media

    Muhammad Ishtiaq Ishaq

  22. Team diversity, conflict, and trust: Evidence from the health sector

    Article • Frontiers in Psychology, October 2022, Frontiers

    Muhammad Ishtiaq Ishaq

  23. Organizational ambidexterity, firm performance, and sustainable development: Mediating role of entrepreneurial orientation in Pakistani SMEs

    Article • Journal of Cleaner Production, September 2022, Elsevier

    Muhammad Ishtiaq Ishaq

  24. How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness

    Article • Journal of Retailing and Consumer Services, September 2022, Elsevier

    Muhammad Ishtiaq Ishaq

  25. Employee engagement, innovative work behaviour, and employee wellbeing: Do workplace spirituality and individual spirituality matter?

    Article • Business Ethics the Environment & Responsibility, July 2022, Wiley

    Muhammad Ishtiaq Ishaq

  26. Technostressors and service employees outcomes: a longitudinal study

    Article • Service Industries Journal, May 2022, Taylor & Francis

    Muhammad Ishtiaq Ishaq

  27. Ethical leadership, workplace spirituality, and job satisfaction: moderating role of self-efficacy

    Article • International Journal of Emerging Markets, April 2022, Emerald

    Muhammad Ishtiaq Ishaq

  28. The red and green signals for industrial salesforce: testing an integrated framework

    Article • Journal of Business and Industrial Marketing, February 2022, Emerald

    Muhammad Ishtiaq Ishaq

  29. Entrepreneurial orientation, entrepreneurial competencies, innovation, and performances in SMEs of Pakistan: Moderating role of social ties

    Article • Business Ethics the Environment & Responsibility, January 2022, Wiley

    Muhammad Ishtiaq Ishaq

  30. The Mediating Role of HRM in the Relationship between CSR and Performance in the Hospitality Industry

    Article • Sustainability, December 2021, MDPI AG

    Muhammad Ishtiaq Ishaq

  31. Analyzing antecedents and consequences of multidimensional green brand equity

    Article • Service Industries Journal, October 2021, Taylor & Francis

    Muhammad Ishtiaq Ishaq

  32. EFQM enablers and business performance relationship: Examining mediating role of organizational learning culture in Pakistani textile sector

    Article • Research Journal of Textile and Apparel, August 2021, Emerald

    Muhammad Ishtiaq Ishaq

  33. The Research on Organizational Justice in Scopus Indexed Journals: A Bibliometric Analysis of Seven Decades

    Article • Frontiers in Psychology, June 2021, Frontiers

    Muhammad Ishtiaq Ishaq

  34. “A healthy outside starts from the inside”: A matter of sustainable consumption behavior in Italy and Pakistan

    Article • Business Ethics the Environment & Responsibility, April 2021, Wiley

    Muhammad Ishtiaq Ishaq

  35. Ethical leadership, work engagement, employees’ well-being, and performance: a cross-cultural comparison

    Article • Journal of Sustainable Tourism, July 2020, Taylor & Francis

    Muhammad Ishtiaq Ishaq

  36. Multidimensional green brand equity: A cross-cultural scale development and validation study

    Article • International Journal of Market Research, June 2020, SAGE Publications

    Muhammad Ishtiaq Ishaq

  37. Sustainability countenance in brand equity: a critical review and future research directions

    Article • Journal of Brand Management, August 2019, Springer Science + Business Media

    Muhammad Ishtiaq Ishaq

  38. CREATIVE MARKETING STRATEGY AND EFFECTIVE EXECUTION ON PERFORMANCE IN PAKISTAN

    Article • Revista de Administração de Empresas, December 2016, FapUNIFESP (SciELO)

    Muhammad Ishtiaq Ishaq

  39. Brand equity in the Pakistani hotel industry

    Article • Revista de Administração de Empresas, June 2014, FapUNIFESP (SciELO)

    Muhammad Ishtiaq Ishaq