All Stories

  1. Do you believe it? Green advertising skepticism and perceived value in buying electric vehicles

    Article • Sustainable Development, February 2024, Wiley

    Ralf Wagner

  2. Recycling innovation in European circular networks: the case of multinational electrical manufacturing companies

    Article • October 2023, Institute of Electrical & Electronics Engineers (IEEE)

    Ralf Wagner

  3. Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers

    Article • Asia-Pacific Journal of Business Administration, August 2023, Emerald

    Ralf Wagner

  4. THE DARK VS. THE BRIGHT SIDE OF STUDENTS’ SOCIAL MEDIA ENGAGEMENT

    Article • Global Fashion Management Conference, July 2023, Global Alliance of Marketing and Management Associations

    Ralf Wagner

  5. MARKETING STRATEGIES ON MACRO-ENVIRONMENT LEVELS- SUCCESS DETERMINANTS AND POST MARKETING PLAN IMPROVISATION DURING GLOBAL TRADE POLICY CHANGES

    Article • Global Fashion Management Conference, July 2023, Global Alliance of Marketing and Management Associations

    Ralf Wagner

  6. Between Involvement and Profit: Value (Un-)Captured by a Born-Social Start-Up

    Article • Journal of Social Entrepreneurship, April 2023, Taylor & Francis

    Ralf Wagner

  7. The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency

    Article • Online Information Review, April 2023, Emerald

    Samir Baidoun, Ralf Wagner

  8. Consumers' body image expressions: Reflection of a Snow White or an Evil Queen

    Article • Frontiers in Psychology, March 2023, Frontiers

    Ralf Wagner

  9. Countering Negotiation Power Asymmetries by Using the Adjusted Winner Algorithm

    Article • Operations Research Forum, March 2023, Springer Science + Business Media

    Ralf Wagner

  10. Efficacy of supply chain relationships – differences in performance appraisals between buyers and suppliers

    Article • Operations Management Research, February 2023, Springer Science + Business Media

    Professor Stefan Seuring, Ralf Wagner

  11. Digital solutions for bespoke apparel achieving mass customization in as service business models

    Article • Industria Textila, February 2023, The National Research and Development Institute for Textiles and Leather

    Ralf Wagner

  12. Empirical Validation of the 10-Times Rule for SEM

    Article • January 2023, Springer Science + Business Media

    Ralf Wagner

  13. Indian wine tourism: new landscape of international spillovers

    Article • Journal of Asia Business Studies, December 2022, Emerald

    Ralf Wagner

  14. Sustainable value in the fashion industry: A case study of value construction/destruction using digital twins

    Article • Sustainable Development, December 2022, Wiley

    Ralf Wagner

  15. Challenging the linearity assumption of intra-brand image confusion

    Article • Journal of Marketing Analytics, December 2022, Springer Science + Business Media

    Ralf Wagner

  16. Extended Reality in Marketing—A Multiple Case Study on Internet of Things Platforms

    Article • Information, May 2022, MDPI AG

    Ralf Wagner

  17. CONSUMERS’ PERCEPTION OF SUSTAINABLE PACKAGING IN THE FOOD INDUSTRY

    Article • Revista Direitos Culturais, May 2022, Universidade Regional Integrada do Alto U​ruguai e das Missoes

    Ralf Wagner

  18. Some Have Other Crisis Concerns: Antecedents of Anxiety while Grocery Shopping

    Article • Management Dynamics in the Knowledge Economy, March 2022, De Gruyter

    Ralf Wagner

  19. When marketing discourages consumption: demarketing of single-use plastics for city tourism in Ottawa, Canada

    Article • Journal of Ecotourism, February 2022, Taylor & Francis

    Dr. Myriam Ertz, Ralf Wagner

  20. Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory

    Article • Information Systems Frontiers, January 2022, Springer Science + Business Media

    Ralf Wagner

  21. Negotiation Power and the Impact of Gender Differences

    Article • Businesses, December 2021, MDPI AG

    Ralf Wagner

  22. Intuitive and Deliberative Decision-Making in Negotiations

    Article • Management Dynamics in the Knowledge Economy, September 2021, De Gruyter

    Ralf Wagner

  23. Online Shopping Therapy: If You Want to Be Happy, Shop around

    Article • Journal of International Consumer Marketing, August 2021, Taylor & Francis

    Ralf Wagner

  24. Challenges in Solid Waste Management: Insights Into the Disposal Behavior of Suburban Consumers in Guatemala City

    Article • Frontiers in Sustainable Cities, July 2021, Frontiers

    Ralf Wagner

  25. Urban and Rural Sustainability: Divergent Concepts and Their Consequences for Marketing

    Article • Frontiers in Sustainability, July 2021, Frontiers

    Ralf Wagner

  26. Investment Decisions with Endogeneity: A Dirichlet Tree Analysis

    Article • Journal of Risk and Financial Management, July 2021, MDPI AG

    Ralf Wagner

  27. Co-creating service value in the digital age

    Article • Journal of Business and Industrial Marketing, June 2021, Emerald

    Prof. Dr. Christine Falkenreck, Ralf Wagner

  28. The bidirectionality of buying behavior and risk perception: an exploratory study

    Article • The International Review of Retail Distribution and Consumer Research, June 2021, Taylor & Francis

    Ralf Wagner

  29. Antecedents of daily disposal routines in the Gaza Strip refugee camps

    Article • Resources Conservation and Recycling, May 2021, Elsevier

    Ralf Wagner

  30. Intra-brand image confusion: effects of assortment width on brand image perception

    Article • Journal of Brand Management, April 2021, Springer Science + Business Media

    Ralf Wagner

  31. Leveraging learning with gamification: An experimental case study with bank managers

    Article • Computers in Human Behavior Reports, January 2021, Elsevier

    Ralf Wagner

  32. India’s new-found love for wine tourism: a decanter of expectations and change

    Article • International Journal of Wine Business Research, November 2020, Emerald

    Ralf Wagner

  33. Personal and organizational level relationships in relational exchanges in supply chains – a bottom-up model

    Article • Supply Chain Management An International Journal, October 2020, Emerald

    Professor Stefan Seuring, Ralf Wagner

  34. Evaluating supply chain constructs in the base of the pyramid environment

    Article • Journal of Cleaner Production, October 2020, Elsevier

    Professor Stefan Seuring, Ralf Wagner

  35. Reviewing interfirm relationship quality from a supply chain management perspective

    Article • Management Review Quarterly, September 2020, Springer Science + Business Media

    Professor Stefan Seuring, Ralf Wagner

  36. “Feeling the waste” evidence from consumers’ living in Gaza Strip camps

    Article • Journal of Consumer Marketing, September 2020, Emerald

    Ralf Wagner

  37. A review of inter-firm relationship quality in supply chains

    Article • Journal of Business and Industrial Marketing, March 2020, Emerald

    Professor Stefan Seuring, Ralf Wagner

  38. Solid waste management: The disposal behavior of poor people living in Gaza Strip refugee camps

    Article • Resources Conservation and Recycling, February 2020, Elsevier

    Ralf Wagner

  39. How Indian home-grown businesses outsmart the MNCs

    Article • European Business Review, October 2019, Emerald

    Ralf Wagner

  40. Advancing reputation measurement: evolving toward improved quantitative assessments

    Article • Marketing Intelligence & Planning, August 2019, Emerald

    Ralf Wagner

  41. Big Data Analytics and Firm Performance: A Systematic Review

    Article • Information, July 2019, MDPI AG

    Ralf Wagner

  42. Common and Contradictory Motivations in Buying Intentions for Green and Luxury Automobiles

    Article • Sustainability, June 2019, MDPI AG

    Professor Stefan Seuring, Ralf Wagner

  43. A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis

    Article • Management Review Quarterly, December 2018, Springer Science + Business Media

    Ralf Wagner

  44. Cross-Cultural Variations in Consumer Behavior: A Literature Review of International Studies

    Article • South East European Journal of Economics and Business, December 2018, De Gruyter

    Ralf Wagner, Taylan Urkmez

  45. B-TO-B RELATIONSHIPS AND CO-CREATION OF VALUE IN THE DIGITAL AGE—QUO VADIS?

    Article • Global Fashion Management Conference, July 2018, Global Alliance of Marketing and Management Associations

    Ralf Wagner

  46. Entrepreneurial ecosystems: a systematic review

    Article • Journal of Enterprising Communities People and Places in the Global Economy, July 2018, Emerald

    Ralf Wagner

  47. Shared experiences and awareness from learning in a student multicultural environment

    Article • Journal of International Education in Business, May 2018, Emerald

    Ralf Wagner

  48. Back in time to move forward: An empirical study on luxury fashion vintage drivers

    Article • Journal of Global Fashion Marketing, March 2018, Taylor & Francis

    Ralf Wagner

  49. Green supply chain management in food retailing: survey-based evidence in Croatia

    Article • Supply Chain Management An International Journal, January 2018, Emerald

    Professor Stefan Seuring, Ralf Wagner

  50. Cultural Influence on Luxury Value Perceptions: Collectivist vs. Individualist Luxury Perceptions

    Article • Journal of International Consumer Marketing, November 2017, Taylor & Francis

    Ralf Wagner

  51. Luxury brands do not glitter equally for everyone

    Article • Journal of Brand Management, November 2017, Springer Science + Business Media

    Ralf Wagner

  52. The Internet of Things – Chance and challenge in industrial business relationships

    Article • Industrial Marketing Management, October 2017, Elsevier

    Ralf Wagner

  53. Intimacy of the Russian upper middle class with luxury fashion

    Article • Journal of Global Scholars of Marketing Science, March 2016, Taylor & Francis

    Ralf Wagner

  54. Putting sustainable supply chain management into base of the pyramid research

    Article • Supply Chain Management An International Journal, September 2015, Emerald

    Professor Stefan Seuring, Ralf Wagner

  55. How Digitalization Changes the Internationalization of Entrepreneurial Firms: Theoretical Considerations and Empirical Evidence

    Article • Management Dynamics in the Knowledge Economy, January 2013, De Gruyter

    Ralf Wagner

  56. Cultural Adaption of Hypermedia

    Article • International Journal of Wireless Networks and Broadband Technologies, October 2012, IGI Global

    Ralf Wagner

  57. The Impact of Missing Values on PLS Model Fitting

    Article • January 2012, Springer Science + Business Media

    Ralf Wagner

  58. The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study

    Article • Journal of Marketing Management, February 2011, Taylor & Francis

    Ralf Wagner

  59. Impact of Direct Marketing Activities on Company Reputation Transfer Success: Empirical Evidence from Five Different Cultures

    Article • Corporate Reputation Review, March 2010, Springer Science + Business Media

    Ralf Wagner

  60. Gaining ‘Consumer Insights’ from Influential Actors in Weblog Networks

    Article • January 2010, Springer Science + Business Media

    Ralf Wagner

  61. Detecting, Assessing and Monitoring Relevant Topics in Virtual Information Environments

    Article • IEEE Transactions on Knowledge and Data Engineering, March 2009, Institute of Electrical & Electronics Engineers (IEEE)

    Ralf Wagner

  62. Exploring the Interaction Structure of Weblogs

    Article • January 2009, Springer Science + Business Media

    Ralf Wagner

  63. Classification in Marketing Science

    Article • January 2009, Springer Science + Business Media

    Ralf Wagner

  64. Event Detection in Environmental Scanning

    Article • January 2009, Springer Science + Business Media

    Ralf Wagner

  65. Scanning Multimedia Business Environments

    Article • January 2009, IGI Global

    Ralf Wagner

  66. Enhancing Target Group Selection Using Belief Functions

    Article • January 2009, Springer Science + Business Media

    Ralf Wagner

  67. Multimedia for Direct Marketing

    Article • January 2009, IGI Global

    Ralf Wagner

  68. Customizing Multimedia with Multi-Trees

    Article • January 2009, IGI Global

    Ralf Wagner

  69. Marketing Research Using Multimedia Technologies

    Article • January 2009, IGI Global

    Ralf Wagner

  70. Mobile Direct Marketing

    Article • January 2009, IGI Global

    Ralf Wagner

  71. Cultural Impacts on the Spread of Mobile Commerce

    Article • January 2009, IGI Global

    Ralf Wagner

  72. Classifying Contemporary Marketing Practices

    Article • January 2008, Springer Science + Business Media

    Ralf Wagner

  73. Identifying patterns of customer response to price endings

    Article • Journal of Product & Brand Management, August 2006, Emerald

    Ralf Wagner

  74. Autonomous Environmental Scanning on the World Wide Web

    Article • January 2006, IGI Global

    Ralf Wagner

  75. An internet‐based approach to environmental scanning in marketing planning

    Article • Marketing Intelligence & Planning, March 2005, Emerald

    Ralf Wagner

  76. Contemporary marketing practices in Russia

    Article • European Journal of Marketing, January 2005, Emerald

    Ralf Wagner

  77. Strukturieren mit Multitrees: Ein Fachkonzept zur verbesserten Navigation in Hypermedia

    Article • WIRTSCHAFTSINFORMATIK, December 2003, Springer Science + Business Media

    Ralf Wagner

  78. Remarks on the behavioristic analysis of competitive reactions

    Article • OR Spectrum, February 2000, Springer Science + Business Media

    Ralf Wagner

  79. Fehlende Werte in der Marktforschung

    Article • January 2000, Springer Science + Business Media

    Ralf Wagner

  80. Fehlende Werte in der Marktforschung

    Article • January 1999, Springer Science + Business Media

    Ralf Wagner

  81. Robust Preference Measurement A Simulation Study of Erroneous and Ambiguous Judgement’s Impact on AHP and Conjoint Analysis

    Article • Springer Science + Business Media

    Ralf Wagner

  82. Growing Clustering Algorithms in Market Segmentation: Defining Target Groups and Related Marketing Communication

    Article • Springer Science + Business Media

    Ralf Wagner

  83. The Number of Clusters in Market Segmentation

    Article • Springer Science + Business Media

    Ralf Wagner

  84. Mining Promising Qualification Patterns

    Article • Springer Science + Business Media

    Ralf Wagner

  85. Patterns of Associations in Finite Sets of Items

    Article • Springer Science + Business Media

    Ralf Wagner

  86. Autonomous Environmental Scanning on the World Wide Web

    Article • IGI Global

    Ralf Wagner