All Stories

  1. The Role of Visual and Verbal Packaging Design on Consumers’ Purchase Decisions
  2. Analysis of Data Clustering: Factors Influencing the Demarketing of Breast Milk Alternatives
  3. Factors affecting consumer post COVID-19 online shopping behavior: the moderating role of commitment – evidence from Palestine
  4. The moderating role of narcissism in predicting the behavior intention of the Palestinian university students towards adopting the new Facebook currency
  5. How to win the succession race: empirical analysis of Palestinian family businesses
  6. Factors affecting Arab consumers' attitudes toward online shopping in light of COVID-19: the moderating role of digital marketing
  7. Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
  8. Factors Affecting Palestinian Consumer Behavioral Intentions Toward Online Shopping During COVID-19: The Moderating Role of Perceived Trust
  9. The effect of female portrayal in advertising on the Palestinian females purchase decision
  10. Factors affecting Palestinian customers’ use of online banking services
  11. Assessment of TQM implementation level in Palestinian healthcare organizations
  12. Prediction model of business success or failure for Palestinian small enterprises in the West Bank
  13. Water Consumption Demarketing Strategies with Reference to the Gaza Strip, Palestine
  14. The implementation of TQM philosophy in Palestinian organization: a proposed non‐prescriptive generic framework
  15. Towards an Index of Comparative Criticality: An Empirical Study of TQM Implementation in Palestinian Industry
  16. A proposed model of TQM implementation in the Palestinian context
  17. An empirical study of critical factors of TQM in Palestinian organizations
  18. Downsizing at Paltel