All Stories

  1. The effect of articulated sports sponsorship on recall and visual attention to the brand

    Article • International Journal of Sports Marketing and Sponsorship, August 2020, Emerald

    Manuel Alonso Dos Santos

  2. The effect of quality and leverage on the image transfer model: the moderating role of involvement

    Article • International Journal of Sports Marketing and Sponsorship, June 2020, Emerald

    Manuel Alonso Dos Santos

  3. Entrepreneurial ecosystems, knowledge spillovers, and their embeddedness in the sport field: a bibliometric and content analysis

    Article • Knowledge Management Research & Practice, April 2020, Taylor & Francis

    Manuel Alonso Dos Santos

  4. Determinants of Mobile Banking Users’ Loyalty

    Article • Journal of Promotion Management, February 2020, Taylor & Francis

    Manuel Alonso Dos Santos

  5. Amateur Runners’ Commitment: An Analysis of Sociodemographic and Sports Habit Profiles

    Article • International Journal of Environmental Research and Public Health, February 2020, MDPI AG

    Manuel Alonso Dos Santos

  6. The effectiveness of advertising alcohol products in sports sponsorship

    Article • Psychology and Marketing, January 2020, Wiley

    Manuel Alonso Dos Santos

  7. Facebook commerce usage intention: a symmetric and asymmetric approach

    Article • Information Technology and Management, December 2019, Springer Science + Business Media

    Manuel Alonso Dos Santos

  8. Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation

    Article • Journal of Business Research, August 2019, Elsevier

    Manuel Alonso Dos Santos

  9. Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising

    Article • International Journal of Sports Marketing and Sponsorship, July 2019, Emerald

    Manuel Alonso Dos Santos

  10. Entrepreneurship and risk-taking in a post-disaster scenario

    Article • International Entrepreneurship and Management Journal, June 2019, Springer Science + Business Media

    Manuel Alonso Dos Santos

  11. The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process

    Article • Sport in Society, May 2019, Taylor & Francis

    Manuel Alonso Dos Santos

  12. Family firms’ identity communication and consumers’ product involvement impact on consumer response

    Article • Psychology and Marketing, April 2019, Wiley

    Manuel Alonso Dos Santos

  13. Key Determinants on Non-Governmental Organization’s Financial Sustainability: A Case Study that Examines 2018 FIFA Foundation Social Festival Selected Participants

    Article • Sustainability, March 2019, MDPI AG

    Dr Ferran Calabuig-Moreno, Manuel Alonso Dos Santos

  14. Nutrition Labeling Schemes and the Time and Effort of Consumer Processing

    Article • Sustainability, February 2019, MDPI AG

    Manuel Alonso Dos Santos

  15. The Intention of Attending a Sporting Event Through Expectation Disconfirmation and the Effect of Emotions

    Article • January 2019, IGI Global

    Manuel Alonso Dos Santos

  16. CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS

    Article • Revista de Administração de Empresas, November 2018, FapUNIFESP (SciELO)

    Dr Ferran Calabuig-Moreno, Manuel Alonso Dos Santos

  17. Article • Journal of Physical Education and Sport, August 2018, Physical Education and Sport Faculty

    Manuel Alonso Dos Santos

  18. Article • Journal of Physical Education and Sport, August 2018, Physical Education and Sport Faculty

    Manuel Alonso Dos Santos

  19. Sponsorship image transfer theory in virtual brand communities

    Article • Industrial Management, July 2018, Emerald

    Dr Ferran Calabuig-Moreno, Manuel Alonso Dos Santos

  20. Congruence and placement in sponsorship: An eye-tracking application

    Article • Physiology & Behavior, May 2018, Elsevier

    Dr Ferran Calabuig-Moreno, Manuel Alonso Dos Santos

  21. Mall Connection

    Article • Journal of Entrepreneurship in Emerging Economies, March 2018, Emerald

    Manuel Alonso Dos Santos

  22. Assessing the effectiveness of sponsorship messaging

    Article • International Journal of Sports Marketing and Sponsorship, February 2018, Emerald

    Dr Ferran Calabuig-Moreno, Manuel Alonso Dos Santos

  23. Engagement in sports virtual brand communities

    Article • Journal of Business Research, January 2018, Elsevier

    Dr Ferran Calabuig-Moreno, Manuel Alonso Dos Santos

  24. The Influence of Image Valence on the Attention Paid to Charity Advertising

    Article • Journal of Nonprofit & Public Sector Marketing, July 2017, Taylor & Francis

    Manuel Alonso Dos Santos

  25. Unobserved heterogeneity and the importance of customer loyalty in mobile banking

    Article • Technology Analysis and Strategic Management, December 2016, Taylor & Francis

    Manuel Alonso Dos Santos

  26. Involvement and Image Transfer in Sports Sponsorship

    Article • Engineering Economics, March 2016, Publishing House Technologija

    Dr Ferran Calabuig-Moreno, Prof. dr. Jolita Vveinhardt , Manuel Alonso Dos Santos

  27. Scale of spectators’ motivations at soccer events

    Article • Soccer and Society, March 2014, Taylor & Francis

    Manuel Alonso Dos Santos

  28. Strategies in Sports Marketing

    Article • January 2014, IGI Global

    Manuel Alonso Dos Santos

  29. An Attendance Behavior Model At Sports Events: Comparison and Constrast of Two Models

    Article • Sport Science Review, April 2012, De Gruyter

    Manuel Alonso Dos Santos

  30. The Mediator of Disconfirmation on Satisfaction and Consumer Intentions

    Article • IGI Global

    Manuel Alonso Dos Santos

  31. Sport Marketing

    Article • IGI Global

    Manuel Alonso Dos Santos