All Stories

  1. Replication and George the Galapagos tortoise

    Article • Journal of Marketing Communications, September 2019, Taylor & Francis

    Don Schultz, philip kitchen

  2. BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand

    Article • Journal of Marketing Communications, January 2019, Taylor & Francis

    philip kitchen

  3. UNCOVERING PSYCHOLOGICAL GRATIFICATIONS AFFECTING SOCIAL MEDIA UTILIZATION: A MULTIBLOCK HIERARCHICAL ANALYSIS

    Article • The Journal of Marketing Theory and Practice, October 2018, Taylor & Francis

    YUSNIZA Kamarulzaman, philip kitchen

  4. Integrating identity, strategy and communications for trust, loyalty and commitment

    Article • European Journal of Marketing, April 2017, Emerald

    philip kitchen, Dr Pantea Foroudi

  5. Measuring integrated marketing communication by taking a broad organisational approach

    Article • European Journal of Marketing, April 2017, Emerald

    philip kitchen

  6. IMC antecedents and the consequences of planned brand identity in higher education

    Article • European Journal of Marketing, April 2017, Emerald

    philip kitchen, Dr Pantea Foroudi

  7. Lens or prism? How organisations sustain multiple and competing reputations

    Article • European Journal of Marketing, April 2017, Emerald

    philip kitchen

  8. Brickbats and bouquets for marketing

    Article • European Journal of Marketing, November 2016, Emerald

    philip kitchen