All Stories

  1. Replication and George the Galapagos tortoise

    Article • Journal of Marketing Communications, September 2019, Taylor & Francis

    Don Schultz, philip kitchen

  2. IMC in digitally-empowering contexts: the emerging role of negotiated brands

    Article • International Journal of Advertising, January 2019, Taylor & Francis

    Agostino Vollero, Don Schultz

  3. Redirecting Our Communication Objectives

    Article • Journal of Current Issues & Research in Advertising, September 2018, Taylor & Francis

    Don Schultz

  4. The elaboration likelihood model: review, critique and research agenda

    Article • European Journal of Marketing, November 2014, Emerald

    Don Schultz

  5. Sales promotion influencing consumer brand preferences/purchases

    Article • Journal of Consumer Marketing, May 2014, Emerald

    Don Schultz