All Stories

  1. Personality trait determinants of frontline employee customer orientation and job performance: a Russian study

    Article • The International Journal of Bank Marketing, June 2020, Emerald

    Professor Nicholas Ashill

  2. The effects of social ties on innovation behavior and new product performance in emerging economies: evidence from Turkey

    Article • Journal of Business and Industrial Marketing, April 2020, Emerald

    Professor Nicholas Ashill, Dr Volkan Yeniaras

  3. The influence of gender roles in the drivers of luxury consumption for women: Insights from the gulf region

    Article • Journal of Retailing and Consumer Services, November 2019, Elsevier

    Professor Nicholas Ashill

  4. Sophisticated, iconic and magical: A qualitative analysis of brand charisma

    Article • Journal of Retailing and Consumer Services, July 2019, Elsevier

    Professor Nicholas Ashill

  5. The Influence of Gender Roles in the Drivers of Luxury Consumption for Women: Insights from the Gulf Region

    Article • SSRN Electronic Journal, January 2019, Elsevier

    Professor Nicholas Ashill

  6. The internet dilemma: An exploratory study of luxury firms’ usage of internet-based technologies

    Article • Journal of Retailing and Consumer Services, March 2018, Elsevier

    Professor Nicholas Ashill

  7. Home Country Institutional Agents (HCIAs) as Boundary Spanners Supporting SME Internationalization

    Article • October 2017, Springer Science + Business Media

    Professor Nicholas Ashill

  8. Institutional and resource configurations associated with different SME foreign market entry modes

    Article • Industrial Marketing Management, October 2017, Elsevier

    Professor Nicholas Ashill

  9. How is value perceived by children?

    Article • Journal of Business Research, December 2016, Elsevier

    Professor Nicholas Ashill

  10. Toward a contingency theory of CRM adoption

    Article • Journal of Strategic Marketing, March 2016, Taylor & Francis

    Dr. Earl Naumann, Professor Nicholas Ashill

  11. Relationship quality and satisfaction: Customer-perceived success factors for on-time projects

    Article • International Journal of Project Management, November 2015, Elsevier

    Dr. Earl Naumann, Professor Nicholas Ashill

  12. Coping with stress: A study of retail banking service workers in Russia

    Article • Journal of Retailing and Consumer Services, March 2015, Elsevier

    Professor Nicholas Ashill

  13. A Study of Service Worker Burnout in Russia

    Article • January 2015, Springer Science + Business Media

    Professor Nicholas Ashill

  14. Launch Effort and NPD Success: A Study of Technology Intensive Companies in Finland

    Article • International Journal of Innovation and Technology Management, August 2014, World Scientific Pub Co Pte Lt

    Professor Nicholas Ashill

  15. Entrepreneurial orientation and performance of microenterprises in an emerging economy

    Article • Journal of Strategic Marketing, May 2014, Taylor & Francis

    Professor Nicholas Ashill

  16. The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand

    Article • Journal of Strategic Marketing, April 2014, Taylor & Francis

    Michel Rod, Professor Nicholas Ashill

  17. Scared Stiff? The Effectiveness of Threat Appeals in Counseling Services Advertising to High-Anxiety Students

    Article • Psychology and Marketing, September 2013, Wiley

    Professor Nicholas Ashill

  18. The effects of the external environment on marketing decision-maker uncertainty

    Article • Journal of Marketing Management, July 2013, Taylor & Francis

    Professor Nicholas Ashill

  19. Transferring knowledge for organisational customers by knowledge intensive business service marketing firms

    Article • Marketing Intelligence & Planning, June 2013, Emerald

    Professor Nicholas Ashill

  20. The effects of high performance work practices on job outcomes

    Article • The International Journal of Bank Marketing, June 2013, Emerald

    Professor Nicholas Ashill

  21. The impact of call centre stressors on inbound and outbound call‐centre agent burnout

    Article • Managing Service Quality, May 2013, Emerald

    Michel Rod, Professor Nicholas Ashill

  22. Cell phone product-market segments using product features as a cluster variate: a multi-country study

    Article • Journal of Strategic Marketing, April 2013, Taylor & Francis

    Professor Nicholas Ashill

  23. How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

    Article • Journal of Services Marketing, October 2011, Emerald

    Professor Nicholas Ashill

  24. Burnout processes in non-clinical health service encounters

    Article • Journal of Business Research, October 2011, Elsevier

    Professor Nicholas Ashill

  25. Market intelligence and NPD success: a study of technology intensive companies in Finland

    Article • Marketing Intelligence & Planning, August 2011, Emerald

    Professor Nicholas Ashill

  26. Measuring internet product purchase risk

    Article • European Journal of Marketing, July 2011, Emerald

    Professor Nicholas Ashill

  27. Customer attitudes of stayers and defectors in B2B services: Are they really different?

    Article • Industrial Marketing Management, July 2011, Elsevier

    Professor Nicholas Ashill, Dr. Earl Naumann, Dr M Sajid Khan

  28. Service Worker Burnout and Turnover Intentions: Roles of Person-Job Fit, Servant Leadership, and Customer Orientation

    Article • Services Marketing Quarterly, January 2011, Taylor & Francis

    Professor Nicholas Ashill

  29. The effect of customer orientation on frontline employees job outcomes in a new public management context

    Article • Marketing Intelligence & Planning, August 2010, Emerald

    Michel Rod, Professor Nicholas Ashill

  30. Testing a branch performance model in a New Zealand bank

    Article • Journal of Services Marketing, August 2010, Emerald

    Professor Nicholas Ashill

  31. The Role of Customer Orientation as a Moderator of the Job Demand–Burnout–Performance Relationship: A Surface-Level Trait Perspective

    Article • Journal of Retailing, December 2009, Elsevier

    Professor Nicholas Ashill

  32. Considering implementing major strategic change?

    Article • International Journal of Pharmaceutical and Healthcare Marketing, September 2009, Emerald

    Michel Rod, Professor Nicholas Ashill

  33. Job resourcefulness, symptoms of burnout and service recovery performance: an examination of call centre frontline employees

    Article • Journal of Services Marketing, July 2009, Emerald

    Professor Nicholas Ashill

  34. Measuring State, Effect, and Response Uncertainty: Theoretical Construct Development and Empirical Validation

    Article • Journal of Management, February 2009, SAGE Publications

    Professor Nicholas Ashill

  35. Symptoms of burnout and service recovery performance

    Article • Managing Service Quality, January 2009, Emerald

    Michel Rod, Professor Nicholas Ashill

  36. Measuring Customer Based Brand Equity Using Hierarchical Bayes Methodology

    Article • Australasian Marketing Journal, June 2008, SAGE Publications

    Professor Nicholas Ashill

  37. An Institutional View of Local Entrepreneurial Climate

    Article • Asia-Pacific Social Science Review, May 2008, Philippines Journals Online (PhilJOL)

    Professor Nicholas Ashill

  38. Value in a multiple perspective view of sports sponsorship

    Article • International Journal of Sport Management and Marketing, January 2008, Inderscience Publishers

    Professor Nicholas Ashill, Dr Kate Daellenbach, Professor John Davies

  39. Return on marketing investment: the new marketing paradigm

    Article • Journal of Strategic Marketing, December 2007, Taylor & Francis

    Professor Nicholas Ashill

  40. Pharmaceutical marketing return‐on‐investment: a European perspective

    Article • International Journal of Pharmaceutical and Healthcare Marketing, July 2007, Emerald

    Michel Rod, Professor Nicholas Ashill

  41. Purchaser‐provider interaction in UK public health: improving stakeholder cooperation

    Article • International Journal of Pharmaceutical and Healthcare Marketing, April 2007, Emerald

    Professor Nicholas Ashill

  42. Gender-Based Differences in Customer Perceptions of Frontline Employee Performance

    Article • Services Marketing Quarterly, March 2007, Taylor & Francis

    Professor Nicholas Ashill

  43. Thinking differently about sponsorship

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, February 2006, Wiley

    Professor Nicholas Ashill, Dr Kate Daellenbach

  44. Mapping and assessing the key management issues influencing UK public healthcare purchaser‐provider cooperation

    Article • Qualitative Market Research An International Journal, January 2006, Emerald

    Professor Nicholas Ashill

  45. Importance of information sources and media evaluations: a cross‐national study

    Article • Cross Cultural Management An International Journal, December 2005, Emerald

    Professor Nicholas Ashill

  46. Antecedents and outcomes of service recovery performance in a public health‐care environment

    Article • Journal of Services Marketing, August 2005, Emerald

    Professor Nicholas Ashill

  47. Dimensions of advertising attitudes

    Article • Marketing Intelligence & Planning, June 2005, Emerald

    Professor Nicholas Ashill

  48. Antecedents and outcomes of service recovery perfomance in private healthcare: An empirical investigation

    Article • International Review on Public and Nonprofit Marketing, December 2004, Springer Science + Business Media

    Professor Nicholas Ashill

  49. Strategic marketing planning: a grounded investigation

    Article • European Journal of Marketing, April 2003, Emerald

    Professor Nicholas Ashill

  50. Characteristics of marketing organisation in the New Zealand financial services sector

    Article • The International Journal of Bank Marketing, April 2003, Emerald

    Professor Nicholas Ashill

  51. Defining the Domain of Perceived Environmental Uncertainty: An Exploratory Study of Senior Marketing Executives

    Article • Journal of Marketing Management, June 2001, Taylor & Francis

    Professor Nicholas Ashill

  52. Defining the information needs of senior marketing executives: an exploratory study

    Article • Qualitative Market Research An International Journal, March 2001, Emerald

    Professor Nicholas Ashill

  53. Factors influencing boundary spanner stress and subsequent managerial intervention: an exploratory investigation

    Article • Journal of Strategic Marketing, January 2001, Taylor & Francis

    Professor Nicholas Ashill

  54. A contingency model of marketing information

    Article • European Journal of Marketing, February 1998, Emerald

    Professor Nicholas Ashill

  55. Creating competitive advantage using the Internet in primary sector industries

    Article • Journal of Strategic Marketing, January 1998, Taylor & Francis

    Professor Nicholas Ashill

  56. An Introduction to Structural Equation Modeling (SEM) and the Partial Least Squares (PLS) Methodology

    Article • IGI Global

    Professor Nicholas Ashill

  57. An Introduction to Structural Equation Modeling (SEM) and the Partial Least Squares (PLS) Methodology

    Article • IGI Global

    Professor Nicholas Ashill