All Stories

  1. Exploring the perceived value of social practice theories for business-to-business marketing managers

    Article • Journal of Organizational Change Management, August 2016, Emerald

    Michel Rod

  2. Do social media sites helps musicians create relationships with their fans?

    Article • Asia Pacific International Journal of Marketing, April 2015, Emerald

    Michel Rod, Dr Kate Daellenbach

  3. Managerial perceptions of service-infused IORs in China & India: A discursive view of value co-creation

    Article • Industrial Marketing Management, May 2014, Elsevier

    Michel Rod

  4. The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand

    Article • Journal of Strategic Marketing, April 2014, Taylor & Francis

    Michel Rod, Professor Nicholas Ashill

  5. The experience of New Zealand in the evolving wine markets of Japan and Singapore

    Article • Asia-Pacific Journal of Business Administration, April 2014, Emerald

    Michel Rod

  6. The impact of call centre stressors on inbound and outbound call‐centre agent burnout

    Article • Managing Service Quality, May 2013, Emerald

    Michel Rod, Professor Nicholas Ashill

  7. Discursive constructions of the role of cultural intermediaries in the wine markets of Japan and Singapore

    Article • Qualitative Market Research An International Journal, March 2012, Emerald

    Michel Rod

  8. Brand network maps

    Article • International Journal of Pharmaceutical and Healthcare Marketing, March 2012, Emerald

    Michel Rod

  9. Subjective personal introspection in action‐oriented research

    Article • Qualitative Research in Organizations and Management An International Journal, May 2011, Emerald

    Michel Rod

  10. The effect of customer orientation on frontline employees job outcomes in a new public management context

    Article • Marketing Intelligence & Planning, August 2010, Emerald

    Michel Rod, Professor Nicholas Ashill

  11. Management commitment to service quality and service recovery performance

    Article • International Journal of Pharmaceutical and Healthcare Marketing, April 2010, Emerald

    Michel Rod

  12. Considering implementing major strategic change?

    Article • International Journal of Pharmaceutical and Healthcare Marketing, September 2009, Emerald

    Michel Rod, Professor Nicholas Ashill

  13. Marketing: philosophy of science and “epistobabble warfare”

    Article • Qualitative Market Research An International Journal, April 2009, Emerald

    Michel Rod

  14. Symptoms of burnout and service recovery performance

    Article • Managing Service Quality, January 2009, Emerald

    Michel Rod, Professor Nicholas Ashill

  15. The informative and persuasive components of pharmaceutical promotion – An argument for why the two can coexist

    Article • International Journal of Advertising, January 2009, WARC Limited

    Michel Rod

  16. The relationship between job demand stressors, service recovery performance and job outcomes in a state-owned enterprise

    Article • Journal of Retailing and Consumer Services, January 2008, Elsevier

    Michel Rod

  17. Pharmaceutical marketing return‐on‐investment: a European perspective

    Article • International Journal of Pharmaceutical and Healthcare Marketing, July 2007, Emerald

    Michel Rod, Professor Nicholas Ashill

  18. Multi-Party, Multi-Sector Knowledge Creation: Maximising Outcomes Through Stakeholder Collaboration

    Article • Journal of Information & Knowledge Management, December 2006, World Scientific Pub Co Pte Lt

    Michel Rod

  19. Guest editorial: The sealing of university intellectual property boundaries and the ceiling of academic entrepreneurial tolerance

    Article • Science and Public Policy, February 2006, Oxford University Press (OUP)

    Michel Rod