All Stories

  1. The Color of Support: The Effect of Sponsor–Team Visual Congruence on Sponsorship Performance

    Article • Journal of Marketing, March 2019, SAGE Publications

    Marc Mazodier

  2. The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

    Article • Journal of Marketing, October 2018, SAGE Publications

    Marc Mazodier

  3. The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance

    Article • Journal of Marketing, June 2018, SAGE Publications

    Marc Mazodier

  4. THE ROLE OF MENTAL IMAGERY IN CHANGING IMPLICIT ATTITUDE

    Article • Journal of Marketing Research, April 2018, American Marketing Association (AMA)

    olivier trendel, Marc Mazodier

  5. Advertisement Typicality: A Longitudinal Experiment

    Article • Journal of Advertising Research, August 2017, WARC Limited

    Marc Mazodier

  6. Which sport sponsorships most impact sponsor CSR image?

    Article • European Journal of Marketing, May 2016, Emerald

    Carolin Plewa, Marc Mazodier

  7. The Hidden Factors Behind Sponsorship and Image Transfer: Considerations for Bilateral Image Transfer among Sponsors and Events

    Article • Journal of Advertising Research, January 2016, WARC Limited

    Marc Mazodier

  8. The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects

    Article • European Journal of Marketing, May 2015, Emerald

    Dr RICHARD LEE, Marc Mazodier

  9. Beyond brand attitude: Individual drivers of purchase for symbolic cobranded products

    Article • Journal of Business Research, July 2014, Elsevier

    Marc Mazodier

  10. Comment: Leveraging sport events over time: A comparison of sponsorship and sport event advertising

    Article • International Journal of Research in Marketing, March 2014, Elsevier

    Marc Mazodier

  11. The role of sponsorship fit for changing brand affect: A latent growth modeling approach

    Article • International Journal of Research in Marketing, March 2014, Elsevier

    Marc Mazodier

  12. Determinants of Community-Based Sponsorship Impact on Self-Congruity

    Article • Psychology and Marketing, October 2013, Wiley

    Marc Mazodier

  13. Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges

    Article • Journal of the Academy of Marketing Science, January 2013, Springer Science + Business Media

    Marc Mazodier

  14. Unmasking the ambushers: conceptual framework and empirical evidence

    Article • European Journal of Marketing, February 2012, Emerald

    Marc Mazodier

  15. Achieving brand loyalty through sponsorship: the role of fit and self-congruity

    Article • Journal of the Academy of Marketing Science, September 2011, Springer Science + Business Media

    Marc Mazodier