All Stories

  1. THE ROLE OF MENTAL IMAGERY IN CHANGING IMPLICIT ATTITUDE

    Article • Journal of Marketing Research, April 2018, American Marketing Association (AMA)

    olivier trendel, Marc Mazodier

  2. Distinguishing the affective and cognitive bases of implicit attitudes to improve prediction of food choices

    Article • Appetite, October 2015, Elsevier

    olivier trendel

  3. Unhealthy food is not tastier for everybody: The “healthy=tasty” French intuition

    Article • Food Quality and Preference, April 2013, Elsevier

    olivier trendel