All Stories

  1. The effects and mechanism of discounting unit price

    Article • European Journal of Marketing, October 2024, Emerald

    Dr RICHARD LEE

  2. The role of nation brand in attracting foreign direct investments: a case study of Korea

    Article • International Marketing Review, December 2019, Emerald

    Dr RICHARD LEE

  3. A Memory-Theory Perspective of Country-Image Formation

    Article • Journal of International Marketing, June 2016, SAGE Publications

    Dr RICHARD LEE

  4. The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects

    Article • European Journal of Marketing, May 2015, Emerald

    Dr RICHARD LEE, Marc Mazodier

  5. Economic nationalism and cosmopolitanism

    Article • European Journal of Marketing, May 2014, Emerald

    Dr RICHARD LEE, Dr KYUNG TAE LEE

  6. Parsing religiosity, guilt and materialism on consumer ethics

    Article • Journal of Islamic Marketing, September 2013, Emerald

    Dr RICHARD LEE

  7. Interactions and consequences of inertia and switching costs

    Article • Journal of Services Marketing, July 2012, Emerald

    Dr RICHARD LEE