All Stories

  1. Guest editorial: 30 years of brand relationship research

    Article • Journal of Product & Brand Management, July 2024, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  2. Meatless Revolution: Exploring Consumers’ Perception of Meat Alternatives

    Article • Journal of Food Products Marketing, June 2024, Taylor & Francis

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  3. The neural bases of sport fan reactions to teams: Evidence from a neuroimaging study

    Article • Journal of Consumer Behaviour, September 2023, Wiley

    Prof Sónia Brito-Costa, Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  4. The effects of brand relationships on justice perceptions in service recovery

    Article • Journal of Consumer Marketing, January 2023, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  5. Analyzing the influence of celebrities’ emotional and rational brand posts

    Article • Spanish Journal of Marketing - ESIC, January 2023, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  6. Brand love and brand addiction and their effects on consumers' negative behaviors

    Article • European Journal of Marketing, October 2022, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  7. Exploring masstige brands' antecedents and outcomes

    Article • International Journal of Consumer Studies, September 2022, Wiley

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  8. Brand Hate Internationally: A Validation Study from Slovenia

    Article • Journal of International Consumer Marketing, September 2022, Taylor & Francis

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  9. Effects of facial features and styling elements on perceptions of competence, warmth, and hireability of male professionals

    Article • The Journal of Social Psychology, September 2019, Taylor & Francis

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  10. Brand forgiveness

    Article • Journal of Product & Brand Management, August 2019, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  11. The five types of brand hate: How they affect consumer behavior

    Article • Journal of Business Research, August 2019, Elsevier

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  12. Latest research on brand relationships: introduction to the special issue

    Article • Journal of Product & Brand Management, March 2019, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin, Cleopatra Veloutsou

  13. Trajectories of brand hate

    Article • Journal of Brand Management, March 2018, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  14. Determinants and outcomes of brand hate

    Article • Journal of Product & Brand Management, March 2017, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  15. The medical tourism index: Scale development and validation

    Article • Tourism Management, February 2016, Elsevier

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  16. The CEO branding mix

    Article • Journal of Business Strategy, November 2015, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  17. CEO Branding

    Article • June 2015, Taylor & Francis

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  18. What Type of Relationship Do We Have With Loved Brands

    Article • Journal of Product & Brand Management, April 2015, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  19. Consumer brand relationships research: A bibliometric citation meta-analysis

    Article • Journal of Business Research, February 2015, Elsevier

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  20. Consumer Brand Relationships

    Article • January 2015, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  21. The power of brand love

    Article • International Journal of Market Research, January 2015, WARC Limited

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  22. What type of relationship do we have with loved brands?

    Article • Journal of Consumer Marketing, November 2014, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  23. Consumer brand relationships: A research landscape

    Article • Journal of Brand Management, June 2014, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  24. The effect of product category on consumer brand relationships

    Article • Journal of Product & Brand Management, April 2014, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  25. Corporate branding: an interdisciplinary literature review

    Article • European Journal of Marketing, May 2012, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  26. Export competitiveness patterns in Indian industries

    Article • Competitiveness Review An International Business Journal incorporating Journal of Global Competitiveness, May 2012, Emerald

    Professor Ilan Alon, Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  27. Consumer-Brand Relationships

    Article • March 2012, Taylor & Francis

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  28. The globalization of Chinese enterprises

    Article • Thunderbird International Business Review, February 2012, Wiley

    Professor Ilan Alon, Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  29. A study of visual puffery in fragrance advertising

    Article • European Journal of Marketing, February 2012, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  30. The importance of historical Tang dynasty for place branding the contemporary city Xi'an

    Article • Journal of Management History, January 2012, Emerald

    Professor Ilan Alon, Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  31. An integrated framework for export competitiveness: evidence from the global alcoholic beverages industry

    Article • European J of International Management, January 2011, Inderscience Publishers

    Professor Ilan Alon, Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  32. The Main Determinants of Bollywood Movie Box Office Sales

    Article • Journal of Global Marketing, November 2010, Taylor & Francis

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  33. The determinants and measurement of a country brand: the country brand strength index

    Article • International Marketing Review, July 2010, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  34. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding20101Teemu Moilanen and Seppo Rainisto. How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding. Palgrave Macmillan, Basingstoke, 2009. 202 pp. ...

    Article • International Marketing Review, July 2010, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  35. Country image and consumer preference for emerging economy products: the moderating role of consumer materialism

    Article • International Marketing Review, April 2010, Emerald

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  36. Switzerland's nation branding initiative to foster science and technology, higher education and innovation: A case study

    Article • Place Branding and Public Diplomacy, February 2010, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  37. Viewpoint – Visual puffery in advertising

    Article • International Journal of Market Research, January 2009, WARC Limited

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  38. Valuating brand equity and product-related attributes in the context of the German automobile market

    Article • Journal of Brand Management, October 2008, Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  39. Chinese brands: the build or buy considerations

    Article • International Journal of Chinese Culture and Management, January 2008, Inderscience Publishers

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  40. Digital Rights Management: What the Consumer Wants

    Article • Journal of Digital Asset Management, May 2006, Nature

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  41. Movie piracy on peer-to-peer networks—the case of KaZaA

    Article • Telematics and Informatics, February 2005, Elsevier

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin

  42. Brand Relationships Rule

    Article • Springer Science + Business Media

    Professor of Marketing and Gelbman Family Chair of International Business Marc Fetscherin