All Stories

  1. Contemporary Issues in Management and Marketing Research

    Article • Business Perspectives and Research, January 2020, SAGE Publications

    Demetris Vrontis

  2. New measure of brand equity status of a basketball club

    Article • Journal of Transnational Management, January 2018, Taylor & Francis

    Demetris Vrontis

  3. The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses

    Article • International Studies of Management and Organization, January 2018, Taylor & Francis

    Demetris Vrontis, Professor Alkis Thrassou

  4. Brand Lovemarks Scale of Sport Fans

    Article • Journal of Promotion Management, September 2017, Taylor & Francis

    Demetris Vrontis, Professor Alkis Thrassou

  5. Emerging-Market Firms Venturing into Advanced Economies: The Role of Context

    Article • Thunderbird International Business Review, April 2017, Wiley

    Demetris Vrontis

  6. The effect of management skills and culture on the internationalization of Indian companies

    Article • Thunderbird International Business Review, November 2016, Wiley

    Professor Alkis Thrassou, Demetris Vrontis

  7. Building companies that are able to develop new competencies while exploiting existing capabilities

    Article • Human Resource Management, February 2015, Wiley

    Demetris Vrontis, Professor Alkis Thrassou, Dr HELA CHEBBI

  8. regional identities and cross border project

    Article • British Food Journal, October 2014, Emerald

    Demetris Vrontis, Dr mariantonietta fiore, Professor Alkis Thrassou

  9. Football performances, Italian football teams, Strategica choices and financial perfomances

    Article • International Journal of Organizational Analysis, October 2013, Emerald

    Demetris Vrontis, Dr Matteo Rossi, Professor Alkis Thrassou

  10. The exploration activity's added value into the innovation process

    Article • Global Business and Economics Review, January 2013, Inderscience Publishers

    Demetris Vrontis, Professor Alkis Thrassou, Dr HELA CHEBBI

  11. Football facility and equipment management

    Article • J for Global Business Advancement, January 2013, Inderscience Publishers

    Demetris Vrontis, Professor Alkis Thrassou

  12. The increasing dynamics between consumers, social groups and brands

    Article • Qualitative Market Research An International Journal, August 2012, Emerald

    Demetris Vrontis, Hans Ruediger Kaufmann

  13. Transcending innovativeness towards strategic reflexivity

    Article • Qualitative Market Research An International Journal, August 2012, Emerald

    Demetris Vrontis, Professor Alkis Thrassou, Dr HELA CHEBBI

  14. A new organisational memory for cross‐cultural knowledge management

    Article • Cross Cultural Management An International Journal, July 2012, Emerald

    Hans Ruediger Kaufmann, Demetris Vrontis

  15. Internationalization, market forces and domestic sectoral institutionalization

    Article • European Business Review, March 2011, Emerald

    Hans Ruediger Kaufmann, Demetris Vrontis, Professor Ilan Alon

  16. Editorial

    Article • Journal of Brand Management, January 2011, Springer Science + Business Media

    Demetris Vrontis

  17. Assessing Website Effectiveness of Airline Companies

    Article • International Journal of Online Marketing, January 2011, IGI Global

    Demetris Vrontis

  18. The renaissance of Commandaria: a strategic branding prescriptive analysis

    Article • J for Global Business Advancement, January 2011, Inderscience Publishers

    Demetris Vrontis, Professor Alkis Thrassou

  19. INTERNET CONSUMER BEHAVIOR IN CYPRUS

    Article • October 2009, World Scientific Pub Co Pte Lt

    Demetris Vrontis, Professor Alkis Thrassou

  20. International marketing adaptation versus standardisation of multinational companies

    Article • International Marketing Review, July 2009, Emerald

    Demetris Vrontis, Professor Alkis Thrassou

  21. Branding and the Cyprus wine industry

    Article • Journal of Brand Management, February 2008, Springer Science + Business Media

    Demetris Vrontis

  22. A new conceptual framework for business‐consumer relationships

    Article • Marketing Intelligence & Planning, October 2007, Emerald

    Demetris Vrontis, Professor Alkis Thrassou

  23. Levi Strauss: an international marketing investigation

    Article • Journal of Fashion Marketing and Management, December 2004, Emerald

    Demetris Vrontis

  24. Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process

    Article • Journal of Marketing Management, April 2003, Taylor & Francis

    Demetris Vrontis

  25. Dairy Milk in France ‐ A marketing investigation of the situational environment

    Article • British Food Journal, May 2001, Emerald

    Demetris Vrontis

  26. Survey research in the UK beer industry

    Article • British Food Journal, June 2000, Emerald

    Demetris Vrontis

  27. Strategic assessment: the importance of branding in the European beer market

    Article • British Food Journal, March 1998, Emerald

    Demetris Vrontis

  28. Internationalization of SMEs in Cyprus

    Article • Edward Elgar Publishing

    Demetris Vrontis, Professor Alkis Thrassou

  29. Assessing Website Effectiveness of Airline Companies

    Article • IGI Global

    Demetris Vrontis