All Stories

  1. Are There “Honorable Merchants” in International Marketing Channels?

    Article • Thunderbird International Business Review, June 2015, Wiley

    Hans Ruediger Kaufmann

  2. An extensive study of the e-learning practices within Cyprus universities

    Article • Organizational Analysis, July 2014, Emerald

    Hans Ruediger Kaufmann

  3. The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains

    Article • Industrial Marketing Management, January 2014, Elsevier

    Hans Ruediger Kaufmann

  4. Handbook of Research on Consumerism in Business and Marketing

    Article • January 2014, IGI Global

    Hans Ruediger Kaufmann

  5. Intentions towards the sustainability of young adults: a cross-cultural comparison

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2014, Inderscience Publishers

    Hans Ruediger Kaufmann

  6. Tailoring Cross‐Cultural Competence Training

    Article • Thunderbird International Business Review, December 2013, Wiley

    Hans Ruediger Kaufmann

  7. Customer-Centric Marketing Strategies

    Article • January 2013, IGI Global

    Hans Ruediger Kaufmann

  8. Consumption Culture in Europe

    Article • January 2013, IGI Global

    Hans Ruediger Kaufmann

  9. The increasing dynamics between consumers, social groups and brands

    Article • Qualitative Market Research An International Journal, August 2012, Emerald

    Demetris Vrontis, Hans Ruediger Kaufmann

  10. A new organisational memory for cross‐cultural knowledge management

    Article • Cross Cultural Management An International Journal, July 2012, Emerald

    Hans Ruediger Kaufmann, Demetris Vrontis

  11. Explaining Love of Wine Brands

    Article • Journal of Promotion Management, July 2012, Taylor & Francis

    Hans Ruediger Kaufmann

  12. Corporate branding and transformational leadership in turbulent times

    Article • Journal of Product & Brand Management, May 2012, Emerald

    Hans Ruediger Kaufmann

  13. Brand emotional connection and loyalty

    Article • Journal of Brand Management, February 2012, Springer Science + Business Media

    Hans Ruediger Kaufmann

  14. Perception of luxury: idiosyncratic Russian consumer culture and identity

    Article • European J of Cross-Cultural Competence and Management, January 2012, Inderscience Publishers

    Hans Ruediger Kaufmann

  15. Internationalization, market forces and domestic sectoral institutionalization

    Article • European Business Review, March 2011, Emerald

    Hans Ruediger Kaufmann, Demetris Vrontis, Professor Ilan Alon

  16. INFLUENCE OF CORPORATE BRANDING ON LAUNCHING ORGANIC COSMETICS BRAND IN COSMETICS CHAIN IN CYPRUS

    Article • International Journal of Management Cases, January 2011, GSE Research Limited

    Hans Ruediger Kaufmann

  17. Entrepreneur proactiveness and customer value: the moderating role of innovation and market orientation

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2010, Inderscience Publishers

    Hans Ruediger Kaufmann

  18. DIAGNOSING QUALITY OF RETAILING SERVICES SECTOR IN NORTH CYPRUS

    Article • International Journal of Management Cases, January 2010, GSE Research Limited

    Hans Ruediger Kaufmann

  19. INNOVATION MANAGEMENT IN EUROPEAN SMES: A COMPARATIVE STUDY

    Article • International Journal of Management Cases, January 2010, GSE Research Limited

    Hans Ruediger Kaufmann

  20. The contribution of entrepreneurship to society

    Article • International Journal of Entrepreneurship and Small Business, January 2009, Inderscience Publishers

    Hans Ruediger Kaufmann

  21. LEISURE EXPERIENCE AND AUTHENTICITY

    Article • International Journal of Management Cases, January 2009, GSE Research Limited

    Hans Ruediger Kaufmann

  22. STATUS ORIENTATION AND SYMBOLIC CONSUMPTION OF CYPRIOT CONSUMERS

    Article • International Journal of Management Cases, January 2009, GSE Research Limited

    Hans Ruediger Kaufmann

  23. Developing inter‐regional brands

    Article • EuroMed Journal of Business, May 2008, Emerald

    Hans Ruediger Kaufmann, Professor of Management Susanne Durst

  24. SMES AWARENESS OF THE RELEVANCE OF INTERNATIONALISATION

    Article • International Journal of Management Cases, January 2008, GSE Research Limited

    Hans Ruediger Kaufmann

  25. BEHAVIOURAL BRANDING THE INTERDISCIPLINARY HILTI CASE

    Article • International Journal of Management Cases, January 2007, GSE Research Limited

    Hans Ruediger Kaufmann

  26. Factors Affecting WiFi Use Intention

    Article • IGI Global

    Hans Ruediger Kaufmann

  27. Factors Affecting WiFi Use Intention

    Article • IGI Global

    Hans Ruediger Kaufmann