All Stories

  1. Strategic implications of Cyprus’ emerging oil & gas industry

    Article • EuroMed Journal of Business, March 2018, Emerald

    Professor Alkis Thrassou

  2. The Agile Innovation Pendulum: Family Business Innovation and the Human, Social, and Marketing Capitals

    Article • International Studies of Management and Organization, January 2018, Taylor & Francis

    Professor Alkis Thrassou

  3. The Agile Innovation Pendulum: A Strategic Marketing Multicultural Model for Family Businesses

    Article • International Studies of Management and Organization, January 2018, Taylor & Francis

    Demetris Vrontis, Professor Alkis Thrassou

  4. Utilisation of Emotional Intelligence in the Retail Banking Sector A Preliminary Model for Lebanon

    Article • Global Business and Economics Review, January 2018, Inderscience Publishers

    Professor Alkis Thrassou

  5. Beyond teaching CSR and ethics in tertiary education: the case of the University of Nicosia, Cyprus (EU)

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2018, Inderscience Publishers

    Professor Alkis Thrassou

  6. Beyond teaching CSR and ethics in tertiary education: the case of the University of Nicosia, Cyprus (EU)

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2018, Inderscience Publishers

    Professor Alkis Thrassou

  7. Value co-creation in the beverage and food industry

    Article • British Food Journal, November 2017, Emerald

    milena.viassone@unito.it viassone , Professor Alkis Thrassou

  8. B2C smart retailing: A consumer-focused value-based analysis of interactions and synergies

    Article • Technological Forecasting and Social Change, November 2017, Elsevier

    Professor Alkis Thrassou

  9. Brand Lovemarks Scale of Sport Fans

    Article • Journal of Promotion Management, September 2017, Taylor & Francis

    Demetris Vrontis, Professor Alkis Thrassou

  10. The Internet of Things: Building a knowledge management system for open innovation and knowledge management capacity

    Article • Technological Forecasting and Social Change, March 2017, Elsevier

    Professor Alkis Thrassou

  11. Multi-country collaborative innovation in the internationalisation process

    Article • International Marketing Review, February 2017, Emerald

    Professor Alkis Thrassou

  12. A value-based transcription of student choices into higher education branding practices

    Article • Global Business and Economics Review, January 2017, Inderscience Publishers

    Professor Alkis Thrassou

  13. Cooperating for competing - a small Italian wineries' internationalisation strategy case study

    Article • Global Business and Economics Review, January 2017, Inderscience Publishers

    Professor Alkis Thrassou

  14. Cooperating for Competing - A Small Italian Wineries Internationalization Strategy Case Study

    Article • Global Business and Economics Review, January 2017, Inderscience Publishers

    Professor Alkis Thrassou

  15. A value-based transcription of student choices into higher education branding practices

    Article • Global Business and Economics Review, January 2017, Inderscience Publishers

    Professor Alkis Thrassou

  16. The effect of management skills and culture on the internationalization of Indian companies

    Article • Thunderbird International Business Review, November 2016, Wiley

    Professor Alkis Thrassou, Demetris Vrontis

  17. Ambidexterity, external knowledge and performance in knowledge-intensive firms

    Article • The Journal of Technology Transfer, September 2016, Springer Science + Business Media

    Professor Alkis Thrassou

  18. Real-time analysis of Cyprus’ embryonic oil and gas industry

    Article • EuroMed Journal of Business, September 2016, Emerald

    Professor Alkis Thrassou

  19. Global agrifood management paradigms from the Italian industry

    Article • British Food Journal, August 2016, Emerald

    Professor Alkis Thrassou

  20. The Cyprus oil and gas industry’s indirect business effects—A predictive real-time analysis

    Article • Journal of Transnational Management, July 2016, Taylor & Francis

    Professor Alkis Thrassou

  21. Editorial

    Article • The Marketing Review, December 2015, Westburn Publishers

    Professor Alkis Thrassou

  22. Contemporary sports club branding: Empirical findings on basketball and value-based conceptual constructs

    Article • The Marketing Review, December 2015, Westburn Publishers

    Professor Alkis Thrassou

  23. Fans' brand commitment to basketball teams: Establishing the validity and reliability of a new multidimensional scale

    Article • Journal of Customer Behaviour, December 2015, Westburn Publishers

    Professor Alkis Thrassou

  24. Biotech M&As, Innovation, Knowledge management, Pharmaceutical industry,

    Article • Journal of Research in Marketing and Entrepreneurship, July 2015, Emerald

    Professor Alkis Thrassou, Dr Matteo Rossi

  25. Building companies that are able to develop new competencies while exploiting existing capabilities

    Article • Human Resource Management, February 2015, Wiley

    Demetris Vrontis, Professor Alkis Thrassou, Dr HELA CHEBBI

  26. Strategic R&D internationalisation in developing Asian countries - the Italian experience

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2015, Inderscience Publishers

    Professor Alkis Thrassou

  27. A value co-creation model for wine tourism

    Article • International Journal of Management Practice, January 2015, Inderscience Publishers

    Professor Alkis Thrassou

  28. Determinants of performance in the hotel industry - an empirical analysis of Italy

    Article • Global Business and Economics Review, January 2015, Inderscience Publishers

    Professor Alkis Thrassou

  29. regional identities and cross border project

    Article • British Food Journal, October 2014, Emerald

    Demetris Vrontis, Dr mariantonietta fiore, Professor Alkis Thrassou

  30. Marketing public relations: A consumer-focused strategic perspective

    Article • Journal of Customer Behaviour, June 2014, Westburn Publishers

    Professor Alkis Thrassou

  31. Mobile marketing: a contemporary strategic perspective

    Article • International Journal of Technology Marketing, January 2014, Inderscience Publishers

    Professor Alkis Thrassou

  32. Strategic reflexivity in the hotel industry - a value-based analysis

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2014, Inderscience Publishers

    Professor Alkis Thrassou

  33. Agro business in a changing competitive environment - Campania firms' strategic, marketing and financial choices

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2014, Inderscience Publishers

    Professor Alkis Thrassou

  34. Strategic marketing planning for football clubs: a value-based analysis

    Article • J for Global Business Advancement, January 2014, Inderscience Publishers

    Professor Alkis Thrassou

  35. Football performances, Italian football teams, Strategica choices and financial perfomances

    Article • Organizational Analysis, October 2013, Emerald

    Demetris Vrontis, Dr Matteo Rossi, Professor Alkis Thrassou

  36. The exploration activity's added value into the innovation process

    Article • Global Business and Economics Review, January 2013, Inderscience Publishers

    Demetris Vrontis, Professor Alkis Thrassou, Dr HELA CHEBBI

  37. Football facility and equipment management

    Article • J for Global Business Advancement, January 2013, Inderscience Publishers

    Demetris Vrontis, Professor Alkis Thrassou

  38. Strategic resource planning for football clubs

    Article • J for International Business and Entrepreneurship Development, January 2013, Inderscience Publishers

    Professor Alkis Thrassou

  39. Change through innovation in family businesses: evidence from an Italian sample

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2013, Inderscience Publishers

    Professor Alkis Thrassou

  40. Transcending innovativeness towards strategic reflexivity

    Article • Qualitative Market Research An International Journal, August 2012, Emerald

    Demetris Vrontis, Professor Alkis Thrassou, Dr HELA CHEBBI

  41. Contemporary Marketing Communications Framework for Football Clubs

    Article • Journal of Promotion Management, July 2012, Taylor & Francis

    Professor Alkis Thrassou

  42. A Preliminary Strategic Marketing Framework for New Product Development

    Article • Journal of Transnational Management, January 2012, Taylor & Francis

    Professor Alkis Thrassou, Dr HELA CHEBBI

  43. Wine business in a changing competitive environment â strategic and financial choices of Campania wine firms

    Article • International Journal of Business and Globalisation, January 2012, Inderscience Publishers

    Professor Alkis Thrassou

  44. THE RENAISSANCE OF COMMANDARIA A STRATEGIC BRANDING DESCRIPTIVE ANALYSIS

    Article • International Journal of Management Cases, January 2012, GSE Research Limited

    Professor Alkis Thrassou

  45. Human resource management - practices, performance and strategy in the Italian hotel industry

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2012, Inderscience Publishers

    Professor Alkis Thrassou

  46. Wine firms, Financial performance, Italian wine firms

    Article • Organizational Analysis, October 2011, Emerald

    Professor Alkis Thrassou, Dr Matteo Rossi

  47. Towards a marketing communications model for small political parties

    Article • Cross Cultural Management An International Journal, August 2011, Emerald

    Professor Alkis Thrassou, Professor Masaaki Kotabe

  48. Green Marketing and Consumer Behavior: The Case of Gasoline Products

    Article • Journal of Transnational Management, April 2011, Taylor & Francis

    Professor Alkis Thrassou

  49. The renaissance of Commandaria: a strategic branding prescriptive analysis

    Article • J for Global Business Advancement, January 2011, Inderscience Publishers

    Demetris Vrontis, Professor Alkis Thrassou

  50. Venture Capital, Biotech firms, Innovation

    Article • International Journal of Technology Marketing, January 2011, Inderscience Publishers

    Professor Alkis Thrassou, Dr Matteo Rossi

  51. Wine marketing: A framework for consumer-centred planning

    Article • Journal of Brand Management, November 2010, Springer Science + Business Media

    Professor Alkis Thrassou

  52. Internal marketing as an agent of change – implementing a new human resource information system for Malaysian Airlines

    Article • Journal of General Management, September 2010, SAGE Publications

    Professor Alkis Thrassou

  53. A New Consumer Relationship Model: The Marketing Communications Application

    Article • Journal of Promotion Management, November 2009, Taylor & Francis

    Professor Alkis Thrassou

  54. INTERNET CONSUMER BEHAVIOR IN CYPRUS

    Article • October 2009, World Scientific Pub Co Pte Lt

    Demetris Vrontis, Professor Alkis Thrassou

  55. International marketing adaptation versus standardisation of multinational companies

    Article • International Marketing Review, July 2009, Emerald

    Demetris Vrontis, Professor Alkis Thrassou

  56. A marketing communications framework for small political parties in developed countries

    Article • Marketing Intelligence & Planning, March 2009, Emerald

    Professor Alkis Thrassou

  57. Motivators and critical factors in mobile banking communications: the case of Kuwait

    Article • J for Global Business Advancement, January 2008, Inderscience Publishers

    Professor Alkis Thrassou

  58. International strategic marketing of small construction consultancy firms: the case of Cypriot firms

    Article • International Journal of Entrepreneurship and Small Business, January 2008, Inderscience Publishers

    Professor Alkis Thrassou

  59. Internet marketing by SMEs: towards enhanced competitiveness and internationalisation of professional services

    Article • International Journal of Internet Marketing and Advertising, January 2008, Inderscience Publishers

    Professor Alkis Thrassou

  60. WOMEN SHOPPERS IN CYPRUS- BEHAVIOUR, BELIEFS AND PERCEPTIONS OF SELF

    Article • International Journal of Management Cases, January 2008, GSE Research Limited

    Professor Alkis Thrassou

  61. The marketing implications of the 'undesired self'; the case of Chinese Y-generation

    Article • J for Global Business Advancement, January 2008, Inderscience Publishers

    Professor Alkis Thrassou

  62. A new conceptual framework for business‐consumer relationships

    Article • Marketing Intelligence & Planning, October 2007, Emerald

    Demetris Vrontis, Professor Alkis Thrassou

  63. Marketing and Retailing Strategy20071Tihomir Vranesevic, Claudio Vignali and Demetris Vrontis. Marketing and Retailing Strategy. Accent, 2006.

    Article • EuroMed Journal of Business, October 2007, Emerald

    Professor Alkis Thrassou

  64. A contemporary higher education student-choice model for developed countries

    Article • Journal of Business Research, September 2007, Elsevier

    Professor Alkis Thrassou

  65. A Small Services Firm Marketing Communications Model for SME‐Dominated Environments

    Article • Journal of Marketing Communications, September 2006, Taylor & Francis

    Professor Alkis Thrassou

  66. A critical evaluation of strategic market entry theories and practices: the case of Hewlett-Packard

    Article • J for International Business and Entrepreneurship Development, January 2006, Inderscience Publishers

    Professor Alkis Thrassou

  67. The country-of-origin effect on the purchase intention of apparel: opportunities and threats for small firms

    Article • International Journal of Entrepreneurship and Small Business, January 2006, Inderscience Publishers

    Professor Alkis Thrassou

  68. Internationalization of SMEs in Cyprus

    Article • Edward Elgar Publishing

    Demetris Vrontis, Professor Alkis Thrassou