All Stories

  1. Stimulating consumer community creation through a co-design approach

    Article • International Journal of Market Research, June 2019, SAGE Publications

    Dr Bang Nguyen, Professor Anders Haug

  2. Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets

    Article • Journal of Global Marketing, January 2019, Taylor & Francis

    Dr Bang Nguyen, Professor Dilip S. Mutum, ali alhajla

  3. How do entrepreneurs learn and engage in an online community-of-practice? A case study approach

    Article • Behaviour and Information Technology, June 2018, Taylor & Francis

    Dr Bang Nguyen, Dr Pantea Foroudi

  4. The future of Indian universities: comparative and international perspectives

    Article • Journal of Marketing for HIGHER EDUCATION, April 2018, Taylor & Francis

    Professor Dilip S. Mutum, Dr Bang Nguyen

  5. The role of ideal self-congruence and brand attachment in consumers’ negative behaviour

    Article • European Journal of Marketing, April 2018, Emerald

    Dr Bang Nguyen, Arnold Japutra

  6. A review of service quality and service delivery

    Article • Business Process Re-engineering &amp Management Journal, February 2018, Emerald

    Dr Bang Nguyen

  7. The concept of consumer vulnerability: Scale development and validation

    Article • International Journal of Consumer Studies, September 2017, Wiley

    Dr Bang Nguyen

  8. Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry

    Article • The International Journal of Bank Marketing, May 2017, Emerald

    Dr Bang Nguyen

  9. Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty

    Article • Journal of Service Theory and Practice, May 2017, Emerald

    Dr Bang Nguyen, Professor Ramayah T.

  10. Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

    Article • Marketing Intelligence & Planning, April 2017, Emerald

    Dr Bang Nguyen, Arnold Japutra

  11. Internet entrepreneurship and “the sharing of information” in an Internet-of-Things context

    Article • Internet Research, February 2017, Emerald

    Dr Bang Nguyen

  12. HR practice, organisational commitment & citizenship behaviour

    Article • Employee Relations, October 2016, Emerald

    Dr Bang Nguyen, Dr Kuo－Tai Cheng

  13. Organizational citizenship behavior, identification, psychological contract and leadership frames

    Article • Asia-Pacific Journal of Business Administration, September 2016, Emerald

    Dr Bang Nguyen, Arnold Japutra

  14. The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

    Article • European Journal of Marketing, July 2016, Emerald

    Dr Bang Nguyen

  15. Explicating industrial brand equity

    Article • Industrial Management, June 2016, Emerald

    Dr Bang Nguyen

  16. An investigation of the uses of corporate reputation

    Article • Qualitative Market Research An International Journal, June 2016, Emerald

    Dr Bang Nguyen

  17. Place-based brand experience, place attachment and loyalty

    Article • Marketing Intelligence & Planning, May 2016, Emerald

    Dr Bang Nguyen

  18. A framework of place branding, place image, and place reputation

    Article • Qualitative Market Research An International Journal, April 2016, Emerald

    Dr Bang Nguyen, Dr Pantea Foroudi

  19. Internet of things capability and alliance

    Article • Internet Research, April 2016, Emerald

    Dr Bang Nguyen

  20. As time goes by ... maintaining longitudinal satisfaction: a perspective of hedonic adaptation

    Article • Journal of Services Marketing, February 2016, Emerald

    Dr Bang Nguyen

  21. Brand innovation and social media

    Article • Industrial Marketing Management, November 2015, Elsevier

    Dr Bang Nguyen

  22. Luxury fashion brands

    Article • Qualitative Market Research An International Journal, June 2015, Emerald

    Dr Bang Nguyen

  23. Country branding emerging from citizens’ emotions and the perceptions of competitive advantage

    Article • Journal Of Vacation Marketing, May 2015, SAGE Publications

    Dr Bang Nguyen

  24. Internal branding in universities

    Article • Journal of Marketing for HIGHER EDUCATION, May 2015, Taylor & Francis

    Dr Bang Nguyen

  25. The corporate image formation process

    Article • Qualitative Market Research An International Journal, January 2015, Emerald

    Dr Bang Nguyen

  26. Fairness quality measurement

    Article • Journal of Marketing Management, January 2015, Taylor & Francis

    Dr Bang Nguyen

  27. Radical innovation, market orientation, and risk-taking in China

    Article • International Journal of Technology Management, January 2015, Inderscience Publishers

    Dr Bang Nguyen

  28. CRM and unfairness perceptions

    Article • Information Technology and Management, December 2014, Springer Science + Business Media

    Dr Bang Nguyen

  29. The CRM paradox

    Article • Social Business, December 2014, Westburn Publishers

    Dr Bang Nguyen

  30. Advancing branding theory and practice

    Article • Journal of Brand Management, November 2014, Springer Science + Business Media

    Dr Bang Nguyen

  31. Online loyalty and switching barriers

    Article • Journal of Retailing and Consumer Services, November 2014, Elsevier

    Dr Bang Nguyen, Professor Dilip S. Mutum

  32. The dark side of brand attachment

    Article • The Marketing Review, October 2014, Westburn Publishers

    Dr Bang Nguyen

  33. Corporate impression formation in online communities

    Article • Qualitative Market Research An International Journal, September 2014, Emerald

    Dr Bang Nguyen

  34. Customization and unfairness perceptions

    Article • Journal of Services Marketing, September 2014, Emerald

    Dr Bang Nguyen, Prof Dr Phil Klaus

  35. Non-targeted customers across cultures

    Article • Service Industries Journal, August 2014, Taylor & Francis

    Dr Bang Nguyen

  36. Antecedents and consequences of brand likeability

    Article • Journal of Strategic Marketing, May 2014, Taylor & Francis

    Dr Bang Nguyen

  37. Knowledge Management, Learning Behavior from Failure and New Product Development

    Article • Systems Research and Behavioral Science, March 2014, Wiley

    Dr Bang Nguyen

  38. Ties with government, strategic capability, and organizational ambidexterity

    Article • Information Technology and Management, February 2014, Springer Science + Business Media

    Dr Bang Nguyen

  39. Customer engagement planning across cultures

    Article • Marketing Intelligence & Planning, January 2014, Emerald

    Dr Bang Nguyen

  40. The “right” customer experience

    Article • The International Journal of Bank Marketing, October 2013, Emerald

    Prof Dr Phil Klaus, Dr Bang Nguyen, Dr Umberto Panniello

  41. Brand fairness perceptions

    Article • Journal of Public Affairs, October 2013, Wiley

    Prof Dr Phil Klaus, Dr Bang Nguyen

  42. Online customer experience in firms' multi-channel strategy

    Article • Journal of Strategic Marketing, August 2013, Taylor & Francis

    Prof Dr Phil Klaus, Dr Bang Nguyen

  43. A framework of brand likeability

    Article • Journal of Strategic Marketing, July 2013, Taylor & Francis

    Dr Bang Nguyen

  44. Retail fairness

    Article • Journal of Retailing and Consumer Services, May 2013, Elsevier

    Prof Dr Phil Klaus, Dr Bang Nguyen

  45. Advantaged and disadvantaged customers

    Article • Journal of Consumer Marketing, January 2013, Emerald

    Dr Bang Nguyen

  46. FairQual

    Article • The Marketing Review, December 2012, Westburn Publishers

    Dr Bang Nguyen

  47. A review of CRM

    Article • Business Process Re-engineering &amp Management Journal, June 2012, Emerald

    Dr Bang Nguyen, Professor Dilip S. Mutum

  48. Targeted and non-targeted customers

    Article • Journal of Targeting Measurement and Analysis for Marketing, May 2012, Springer Science + Business Media

    Dr Bang Nguyen

  49. The dark side of customer relationship management

    Article • Journal of Database Marketing & Customer Strategy Management, March 2012, Springer Science + Business Media

    Dr Bang Nguyen

  50. Customer relationship management advances

    Article • International Journal of Electronic Customer Relationship Management, January 2012, Inderscience Publishers

    Dr Bang Nguyen, Professor Dilip S. Mutum

  51. The dark side of CRM

    Article • The Marketing Review, August 2011, Westburn Publishers

    Dr Bang Nguyen