All Stories

  1. Authentic leadership in a bureaucratic environment: A qualitative study

    Article • Journal of General Management, August 2023, SAGE Publications

    Professor Dilip S. Mutum

  2. Expectations and beyond: The nexus of AI instrumentality and brand credibility in voice assistant retention using extended expectation‐confirmation model

    Article • Journal of Consumer Behaviour, August 2023, Wiley

    Professor Dilip S. Mutum

  3. The mediating role of occupational stress: a missing link between organisational intelligence traits and digital government service quality

    Article • International Journal of Quality & Reliability Management, July 2023, Emerald

    Professor Dilip S. Mutum

  4. The antecedents of university loyalty: a study of postgraduate students in Malaysia

    Article • The International Journal of Educational Management, March 2023, Emerald

    Professor Dilip S. Mutum

  5. Benefits and Detriments of Marketing

    Article • January 2023, Springer Science + Business Media

    Professor Dilip S. Mutum

  6. Consumers, Society and Marketing

    Article • January 2023, Springer Science + Business Media

    Professor Dilip S. Mutum

  7. Consumption and Consumer Society

    Article • January 2023, Springer Science + Business Media

    Professor Dilip S. Mutum

  8. Ethical Marketing

    Article • January 2023, Springer Science + Business Media

    Professor Dilip S. Mutum

  9. Evolution of Marketing

    Article • January 2023, Springer Science + Business Media

    Professor Dilip S. Mutum

  10. Evolving Consumer Representations and Roles

    Article • January 2023, Springer Science + Business Media

    Professor Dilip S. Mutum

  11. Social Marketing

    Article • January 2023, Springer Science + Business Media

    Professor Dilip S. Mutum

  12. Sustainable Marketing

    Article • January 2023, Springer Science + Business Media

    Professor Dilip S. Mutum

  13. Factors influencing the potential adoption of portable pork DNA detection device

    Article • Journal of Islamic Marketing, October 2022, Emerald

    Professor Dilip S. Mutum

  14. A conceptual model of the relationship between organisational intelligence traits and digital government service quality: the role of occupational stress

    Article • International Journal of Quality & Reliability Management, April 2022, Emerald

    Professor Dilip S. Mutum

  15. Restaurant choice and religious obligation in the absence of halal logo: A serial mediation model

    Article • International Journal of Hospitality Management, February 2022, Elsevier

    Professor Dilip S. Mutum

  16. Consumer Engagement With Visual Content on Instagram

    Article • International Journal of E-Services and Mobile Applications, January 2022, IGI Global

    Professor Dilip S. Mutum

  17. A study of player behavior and motivation to purchase Dota 2 virtual in game items

    Article • Kybernetes, January 2022, Emerald

    Professor Dilip S. Mutum

  18. Social Entrepreneurship and Volunteering: Moderation Effects of Volunteer Experience Levels on Social Entrepreneurial Intent Model

    Article • Entrepreneurship Research Journal, September 2021, De Gruyter

    Professor Dilip S. Mutum

  19. The impact of the institutional environment and experience on social entrepreneurship: a multi-group analysis

    Article • International Journal of Entrepreneurial Behaviour & Research, July 2021, Emerald

    Professor Dilip S. Mutum

  20. Parallel mediation effect of consumption values and the moderation effect of innovativeness, in predicting the influence of identity on green purchasing behavior

    Article • Journal of Consumer Behaviour, December 2020, Wiley

    Professor Dilip S. Mutum

  21. Status-quo satisfaction and smartwatch adoption: a multi-group analysis

    Article • Industrial Management & Data Systems, July 2020, Emerald

    Professor Dilip S. Mutum, Professor Ramayah T.

  22. Projecting university brand image via satisfaction and behavioral response

    Article • Qualitative Market Research An International Journal, December 2019, Emerald

    Professor Dilip S. Mutum

  23. To fly or not to fly? An empirical study of trust, post-recovery satisfaction and loyalty of Malaysia Airlines passengers

    Article • Journal of Service Theory and Practice, December 2019, Emerald

    Professor Dilip S. Mutum

  24. Guest editorial

    Article • The Bottom Line Managing Library Finances, November 2019, Emerald

    Professor Dilip S. Mutum

  25. Elucidating the drivers of residential mobility and housing choice behaviour in a suburban township via push–pull–mooring framework

    Article • Journal of Housing and the Built Environment, September 2019, Springer Science + Business Media

    Professor Dilip S. Mutum

  26. Pro-Environmental Behaviours and Value-Belief-Norm Theory: Assessing Unobserved Heterogeneity of Two Ethnic Groups

    Article • Sustainability, June 2019, MDPI AG

    Professor Dilip S. Mutum

  27. Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokémon Go

    Article • Internet Research, February 2019, Emerald

    Professor Dilip S. Mutum

  28. Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets

    Article • Journal of Global Marketing, January 2019, Taylor & Francis

    Dr Bang Nguyen, Professor Dilip S. Mutum, ali alhajla

  29. Impact of religious values and habit on an extended green purchase behaviour model

    Article • International Journal of Consumer Studies, November 2018, Wiley

    Professor Dilip S. Mutum

  30. Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia

    Article • Asia Pacific Journal of Marketing and Logistics, September 2018, Emerald

    Professor Dilip S. Mutum

  31. Exploring player behavior and motivations to continue playing Pokémon GO

    Article • Information Technology and People, August 2018, Emerald

    Professor Dilip S. Mutum

  32. Religious symbolism in Islamic financial service advertisements

    Article • Journal of Islamic Marketing, June 2018, Emerald

    Professor Dilip S. Mutum

  33. The future of Indian universities: comparative and international perspectives

    Article • Journal of Marketing for HIGHER EDUCATION, April 2018, Taylor & Francis

    Professor Dilip S. Mutum, Dr Bang Nguyen

  34. Avoidance of sponsored posts on personal blogs

    Article • The Bottom Line Managing Library Finances, March 2018, Emerald

    Professor Dilip S. Mutum

  35. Antecedents of Consumer-Based Electronic Retail Brand Equity: An Integrated Model

    Article • Asian Academy of Management Journal, January 2018, Penerbit Universiti Sains Malaysia

    Dr Hiram Ting, Professor Dilip S. Mutum

  36. Health and cosmetics: Investigating consumers’ values for buying organic personal care products

    Article • Journal of Retailing and Consumer Services, November 2017, Elsevier

    Professor Dilip S. Mutum

  37. Services Marketing Cases in Emerging Markets

    Article • January 2017, Springer Science + Business Media

    Professor Dilip S. Mutum

  38. Islamic Marketing: Compatibility with Contemporary Themes in Marketing

    Article • December 2016, Emerald

    Professor Dilip S. Mutum

  39. Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers

    Article • Electronic Markets, March 2016, Springer Science + Business Media

    Professor Dilip S. Mutum

  40. Electronic Word-of-Mouth for University Selection

    Article • Journal of General Management, June 2015, SAGE Publications

    Professor Dilip S. Mutum

  41. Social marketing

    Article • January 2015, Elsevier

    Professor Dilip S. Mutum

  42. Online loyalty and switching barriers

    Article • Journal of Retailing and Consumer Services, November 2014, Elsevier

    Dr Bang Nguyen, Professor Dilip S. Mutum

  43. Review Subject: The Routledge Companion to Digital Consumption

    Article • Qualitative Market Research An International Journal, September 2014, Emerald

    Professor Dilip S. Mutum

  44. Marketing Cases from Emerging Markets

    Article • January 2014, Springer Science + Business Media

    Professor Dilip S. Mutum

  45. Introduction

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  46. Conclusion

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  47. Case Study 14: Air Asia: Using Social Media to Reach Out to New Customers

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  48. Case Study 4: IKEA Malaysia and the Halal Food Crisis

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  49. Introduction to Market Orientation and Brand Strategies

    Article • September 2013, Springer Science + Business Media

    Professor Dilip S. Mutum

  50. A review of CRM

    Article • Business Process Management Journal, June 2012, Emerald

    Dr Bang Nguyen, Professor Dilip S. Mutum

  51. Customer relationship management advances

    Article • International Journal of Electronic Customer Relationship Management, January 2012, Inderscience Publishers

    Dr Bang Nguyen, Professor Dilip S. Mutum

  52. Attitude Towards Online Purchase of Fish in Urban Malaysia

    Article • Journal of Food Products Marketing, November 2006, Taylor & Francis

    Professor Dilip S. Mutum

  53. An exploratory study of the implementation of customer relationship management by Malaysian automobile distributors

    Article • J for International Business and Entrepreneurship Development, January 2006, Inderscience Publishers

    Professor Dilip S. Mutum

  54. Exploratory study of buying fish online: are Malaysians ready to adopt online grocery shopping?

    Article • International Journal of Electronic Marketing and Retailing, January 2006, Inderscience Publishers

    Professor Dilip S. Mutum

  55. Consumer Generated Advertising in Blogs

    Article • IGI Global

    Professor Dilip S. Mutum

  56. Consumer Generated Advertising in Blogs

    Article • IGI Global

    Professor Dilip S. Mutum