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This page is a summary of: Analyzing the Effects of Brand Innovativeness on Attitude towards the Brand Considering the Moderating Role of Consumer Innovativeness with a Case Study in Students of University of Isfahan, International Journal of Academic Research in Accounting Finance and Management Sciences, September 2013, Human Resources Management Academic Research Society (HRMARS),
DOI: 10.6007/ijarafms/v3-i3/187.
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