Assessing Media Transparency During Herbalife's Crisis in Vietnam

What is it about?

This research examines how transparent Vietnamese media are when reporting on crises, using Herbalife Vietnam's (HVN) crisis as a case study. The study analyzes news coverage from both leading and following media before and after HVN's official response to the crisis. It evaluates the objectivity, source diversity, and transparency of the articles to determine differences in media practices. The findings reveal that leading media tend to be more transparent and objective compared to following media, which are more prone to bias and less rigorous in their reporting.

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Photo by Markus Winkler on Unsplash

Photo by Markus Winkler on Unsplash

Why is it important?

This research addresses the ongoing issue of media transparency in Vietnam, a country where public trust in media is low due to perceived corruption and biased reporting. By highlighting the differences in transparency between leading and following media, the study provides insights into the current state of journalism in Vietnam. These findings are crucial for improving media practices, restoring public trust, and ensuring more reliable and unbiased news reporting during crises, which is essential for informed public discourse and accountability.