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  1. Vietnam’s COVID-19 Communication Strategy: Successes and Challenges

    Article • December 2024, Taylor & Francis

    Tuong-Minh Ly-Le

  2. Improving Job Satisfaction for Vietnam's Gen Z Through Better Internal Communication

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2024, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  3. Influencers' Views on Personal Branding on Social Media in Vietnam

    Article • June 2024, IGI Global

    Tuong-Minh Ly-Le

  4. How Vietnamese Universities Build Their Brands

    Article • International Journal of Management in Education, January 2024, Inderscience Publishers

    Tuong-Minh Ly-Le

  5. University as a brand: lessons from Vietnam's higher education branding

    Article • International Journal of Management in Education, January 2024, Inderscience Publishers

    Tuong-Minh Ly-Le

  6. Social Media and Political Participation in Vietnam: The Role of Facebook

    Article • January 2024, Springer Science + Business Media

    Tuong-Minh Ly-Le

  7. Media Bias in Vietnam's COVID-19 News Coverage

    Article • Communitas, September 2023, University of the Free State

    Tuong-Minh Ly-Le

  8. How Public Relations Entrepreneurs Grow Their Businesses and Plan Exits

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2023, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  9. Challenges and Motivations of Public Relations Entrepreneurs in Vietnam

    Article • The Journal of Management Development, January 2023, Emerald

    Tuong-Minh Ly-Le

  10. Motivations and Challenges of Public Relations Startups in Vietnam

    Article • Athens Journal of Business & Economics, December 2022, Athens Institute for Education and Research ATINER

    Tuong-Minh Ly-Le

  11. Gender diversity in tech

    Article • The Journal of Management Development, August 2022, Emerald

    Tuong-Minh Ly-Le

  12. COVID-19 News in Vietnamese Media: A Content Analysis

    Article • Styles of Communication, July 2022, Universitate din Bucuresti (University of Bucharest)

    Tuong-Minh Ly-Le

  13. Challenges and Growth of Small PR Businesses in Vietnam

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2021, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  14. Assessing Entrepreneurial Motivations: From the Perspectives of Vietnamese Founders in the Public Relations Industry

    Article • January 2021, Atlantis Press

    Tuong-Minh Ly-Le

  15. Using Social Media in Crisis Communication: A Vietnam-U.S. Comparison

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2020, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  16. Vietnamese Stakeholders' Views on Social Media in Crisis Communication

    Article • Athens Journal of Mass Media and Communications, December 2019, Athens Institute for Education and Research ATINER

    Tuong-Minh Ly-Le

  17. Vietnamese Organizations' Use of Social Media in Crisis Communication

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, September 2019, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  18. Social Media and Crisis Communication in Vietnam: Perception Gaps

    Article • DeReMa (Development Research of Management) Jurnal Manajemen, May 2018, Universitas Pelita Harapan

    Tuong-Minh Ly-Le

  19. Assessing Media Transparency During Herbalife's Crisis in Vietnam

    Article • Plaridel, February 2015, University of the Philippines College of Mass Communication (UP CMC)

    Tuong-Minh Ly-Le

  20. Vietnam Health Minister's Crisis Management and Reputation

    Article • KOME, January 2015, KOME Journal

    Tuong-Minh Ly-Le

  21. Social Media in Crisis Communication

    Article • SSRN Electronic Journal, January 2014, Elsevier

    Tuong-Minh Ly-Le

  22. 'Novartis Drop the Case' Campaign: A Rhetorical Analysis

    Article • SSRN Electronic Journal, January 2014, Elsevier

    Tuong-Minh Ly-Le

  23. Vietnam - China Oil Rig Dispute: The Influence of Ego-Involvement in Media Perception

    Article • SSRN Electronic Journal, January 2014, Elsevier

    Tuong-Minh Ly-Le