Vietnam’s COVID-19 Communication Strategy: Successes and Challenges

What is it about?

This research explores how the Vietnamese government managed risk communication during the COVID-19 pandemic. It highlights Vietnam’s effective strategies, including clear and consistent messaging, extensive use of traditional and social media, and campaigns tailored to different audience groups. The study also discusses the government’s ability to combat misinformation through official platforms, influencers, and community engagement. Vietnam’s response evolved across five phases of the pandemic, showing a mix of top-down directives and dialogic communication, adapting to public needs and pandemic developments.

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Photo by Glen Carrie on Unsplash

Photo by Glen Carrie on Unsplash

Why is it important?

This study is timely and significant as it provides a detailed analysis of Vietnam’s success in handling COVID-19 through effective communication strategies. In a global landscape where misinformation and public distrust often disrupted pandemic responses, Vietnam’s transparent, adaptive, and multi-channel communication approach offers a valuable case study for other nations. The research underscores the importance of combining strong leadership, public engagement, and trusted communication platforms to manage health crises effectively and build public trust.