Influencers' Views on Personal Branding on Social Media in Vietnam

What is it about?

This research explores how social media influencers in Vietnam understand and practice personal branding. Through interviews with 13 influencers, the study reveals that staying current with social trends, showcasing expertise, and maintaining authenticity are key to building a strong personal brand. Influencers adjust their content to meet audience expectations, use technology for content creation, and emphasize the importance of audience understanding and feedback. The findings provide practical advice for influencers and businesses aiming to leverage personal branding on social media platforms in Vietnam.

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Photo by Austin Chan on Unsplash

Photo by Austin Chan on Unsplash

Why is it important?

This research is timely and unique because it sheds light on the specific context of Vietnam, where social media usage is prevalent, and consumer behavior heavily relies on influencers. By understanding how influencers perceive and build their personal brands, the study offers valuable insights for both influencers and businesses looking to enhance their social media presence and engagement. The focus on cultural nuances and the dynamic social media landscape makes the findings particularly relevant for strategizing effective personal branding and marketing campaigns in Vietnam.