What is it about?

This theoretical essay examines the pervasive impact of the ‘myth of racial democracy’ and whitening ideology on Brazilian society, elucidating their historical roots and contemporary manifestations. Through an exploration of elite discourses in politics, education, and mass media, the essay dissects the enduring stereotypes and stigmas surrounding Black Brazilians, which are strongly influenced by both ideologies. Despite challenges to these ideologies by scholars and activists, their subtle and sophisticated manifestations persist, woven into the fabric of societal structures. Ultimately, addressing these deeply entrenched issues necessitates multifaceted approaches, not limited to legislative changes but encompassing comprehensive reforms in education, media representations, and societal mindsets. By acknowledging and dismantling these ingrained biases, Brazil can strive towards a more equitable and inclusive society.

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Why is it important?

The study brings a comprehensive examination of the intertwined themes of social representation, elite discourses, and the portrayal of Black Brazilians across various spheres. Furtthermore, it reveals the persistent influence of the myth of ‘racial democracy’ and whitening ideology in Black Brazilians lived experiences of racism and discrimination, revealing their historical roots and contemporary manifestations in political, educational, and media discourses.

Perspectives

To deconstruct the ingrained belief in the 'myth of racial democracy' and whitening ideology requires multifaceted approaches, including not only legislative changes but also comprehensive reforms in education, media representations, and societal mindsets to foster a more equitable and inclusive society for all.

Dr Luiz Valerio P. Trindade
IPIE - International Panel on the Information Environment

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This page is a summary of: SOCIAL REPRESENTATION, ELITE DISCOURSES, AND THE PORTRAYAL OF BLACK BRAZILIANS: A THEORETICAL ESSAY, January 2024, Editora Cientifica Digital,
DOI: 10.37885/231215329.
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