What is it about?
This study builds on earlier research that examined the impact of the digital revolution on Nigeria's film industry, known as Nollywood. It highlights Nollywood's role within the broader context of technological and digital advancements.
Featured Image
Photo by Emily Park on Unsplash
Why is it important?
The article covers the entire movie value chain, from production and distribution to marketing and the globalization of cultural products—especially the digital production, distribution, and marketing of Nigerian films to audiences both at home and abroad.
Perspectives
By considering perspectives from both practitioners and academic research, the study recognizes the significant influence of technology on various sectors of the Nigerian economy, particularly those in the creative industry - a sector has been a major driver in propelling that country back to the top position in a rebased GDP assessment.
Professor Nnamdi O Madichie
Nnamdi Azikiwe University
Read the Original
This page is a summary of: CREATIVE INDUSTRIES FOR SUSTAINABLE DEVELOPMENT, June 2021, Lujosh Ventures Limited,
DOI: 10.36108/unizikjb/1202.40.0110.
You can read the full text:
Contributors
The following have contributed to this page
