What is it about?
The article looks at how academic libraries in Kenya are marketing the electronic resources in form of e-books and e-journals that they have subscribed to. It looks at questions such as whether they are strategic in their approach, whether they have a marketing plan and whether marketing is part of the overall strategic plan of the libraries. The ultimate goal is to increase the use of electronic resources or e-resources in these institutions.
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Why is it important?
The publication is important as it can be a reference point of re-evaluating the marketing activities that the academic libraries in Kenya are engaging in. Our findings were that although the libraries are engaged in different marketing activities, the approach they use is not strategic. This could be one of the reasons for the persistent low usage of e-resources in Academic libraries in Kenya.
Perspectives
Persistent low usage of electronic resources in Academic Libraries in Kenya is a worrying concern. Many libraries have made commendable effort to create awareness of the resources but the uptake continues to be below expectation. Possible causes for the low usage are many and complex. There is therefore need for a more comprehensive research on the aspect of e-resources usage.
Miriam Wanjiku Ndungu
Jomo Kenyatta University of Agriculture and Technology
Read the Original
This page is a summary of: Strategic Marketing of Electronic Resources in Academic Libraries in Kenya, Journal of Scholarly Publishing, July 2018, University of Toronto Press (UTPress),
DOI: 10.3138/jsp.49.4.04.
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