What is it about?
This research shows just how damaging firm scandals can be. Not only does the scandalized firm suffer loss of customers; similar firms that are innocent of wrongdoing also suffer loss of customers.
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This page is a summary of: Undeserved Loss: The Spread of Legitimacy Loss to Innocent Organizations in Response to Reported Corporate Deviance, Administrative Science Quarterly, June 2009, SAGE Publications,
DOI: 10.2189/asqu.2009.54.2.195.
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