Sustainable Business Practices for Rural Development

What is it about?

This book published under Econocedia journal cum book series volume 1 delves upon business practices for sustainable rural development in varied sectors viz., education, banking, telecommunication etc. It also offers a sound theoretical and empirical basis for understanding the concept of sustainable business practices for rural development. We envisage that this book will help organisations to identify and improve their business practices for sustainable rural development. It covers sustainable business practices from three perspectives- corporate practices for rural development particularly, marketing and human resource management practices to sustain business in general.

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Why is it important?

Now a days market based actions are recognised by governments, business and development agencies around the world as potential solutions to major sustainable development challenges, viz., reducing poverty, enhancing livelihood, protecting ecosystem, tackling climate change and meeting the millennium development goals. this book has tried to address these issues with the help of 18 chapters