Improving Job Satisfaction for Vietnam's Gen Z Through Better Internal Communication

What is it about?

This study examines how internal communication influences job satisfaction among Gen Z employees in Vietnam. Using surveys and interviews, the research explores how communication practices help employees understand their roles, promotion opportunities, and relationships with supervisors and colleagues. It highlights that effective communication—especially through modern digital tools like messaging apps and video conferencing—improves employee engagement and satisfaction. However, it also reveals that while communication fosters better understanding, it has limited direct impact on relationships with supervisors and coworkers.

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Photo by KOBU Agency on Unsplash

Photo by KOBU Agency on Unsplash

Why is it important?

This research is timely as Gen Z becomes a major part of the workforce, bringing unique expectations for transparency, technology use, and career development. Understanding how internal communication affects their job satisfaction helps organizations attract and retain this generation of workers. The study's findings emphasize the importance of clear, consistent communication and the adoption of modern tools to meet Gen Z's preferences. These insights can guide employers in creating more engaging work environments, boosting employee satisfaction and retention in an increasingly competitive job market.