What is it about?

This study explores the roles and strategies of entrepreneurs in the public relations (PR) industry in Vietnam as their businesses grow. It examines how these founders transition from handling all aspects of their companies to focusing on strategic roles, such as setting the vision, fostering innovation, and managing relationships. The research also looks into the decisions entrepreneurs make about whether to maintain control of their business or delegate responsibilities to professional managers. Additionally, it investigates potential exit routes, like mergers and acquisitions, that these entrepreneurs might consider when planning their future.

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Why is it important?

This research is unique and timely because it focuses on the rapidly evolving PR industry in Vietnam, highlighting the specific challenges and opportunities faced by its entrepreneurs. Understanding how founders navigate growth stages and make critical decisions about control and exit strategies can provide valuable insights for other business owners and stakeholders in similar markets. The study's findings can help PR firms optimize their growth strategies, improve management practices, and explore viable exit options, ultimately contributing to a more dynamic and competitive industry landscape.

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This page is a summary of: ENTREPRENEUR’S ROLES DURING BUSINESS GROWTH STAGE AND THEIR EXIT ROUTES: THE CASE OF THE PUBLIC RELATIONS INDUSTRY [PERAN PENGUSAHA DALAM TAHAP PERTUMBUHAN BISNIS DAN RUTE KELUAR DARI BISNIS TERSEBUT: KASUS INDUSTRI PUBLIC RELATIONS], DeReMa (Development Research of Management) Jurnal Manajemen, September 2023, Universitas Pelita Harapan,
DOI: 10.19166/derema.v18i2.7294.
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