Vietnam Health Minister's Crisis Management and Reputation

What is it about?

This research investigates how health scandals in Vietnam from 2013 to 2014 affected the reputation of the Health Minister, Nguyen Thi Kim Tien, and escalated into a government crisis. It examines the minister's responses to various crises, including a measles outbreak and medical ethics violations, and how these responses were perceived by the public and the media. The study analyzes news articles to determine the effectiveness of the minister's crisis management strategies and suggests that better public relations practices could have mitigated the negative impact on her reputation.

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Photo by Fine Photographics on Unsplash

Photo by Fine Photographics on Unsplash

Why is it important?

This study highlights the crucial role of effective communication and crisis management in maintaining public trust in government officials. The findings underscore the importance of transparency and responsiveness in government crisis communication, particularly in the health sector. By understanding the missteps in the minister's handling of these crises, other government officials can learn to adopt better strategies to manage public perception and trust during crises. This research also emphasizes the need for integrating professional public relations practices within government bodies to improve crisis response and reputation management.