What is it about?
Is time perception an idiosyncratic element in the internationalization process of technology-based firms (TBFs)? This question is the starting point to explore which factors influence international operations’ internationalization speed and longevity in TBFs. We analyzed these TBFs´ internationalization processes and the time they continued operating abroad, considering survival over time. Using a qualitative approach, we conducted a multiple case study of four internationalized TBFs from Brazil.
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Why is it important?
Longevity and survival: While TBFs serving creative sectors tend to adapt more easily to culturally similar markets and develop products more quickly, TBFs working in traditional sectors tend to exploit local networks, revealing exciting nuances about the time perception among TBFs.
Perspectives
Our findings suggest that the level of creativity required by clients impacts both the speed of internationalization and the longevity of international operations.
Dr Silvio L de Vasconcellos
Associacao Escola Superior de Propaganda e Marketing
Read the Original
This page is a summary of: Speed and longevity: Elements of the internationalization of technology-based firms, Brazilian Business Review, July 2023, Fucape Business School,
DOI: 10.15728/bbr.2021.1030.en.
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