What is it about?
This article directs attention to the multinational Boycott Halal movement, a consumer movement presently active in Australia, Denmark, France, Canada, New Zealand, Great Britain and the United States. Run largely through social media, the Boycott Halal movement aims to restrict the presence of halal-certified products.
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Why is it important?
The authors use political theories drawn from Fox and Fukuyama to characterize this movement. Drawing from the religious conflict theories of Moss, they also present parallel historical movements which share similarities with Boycott Halal.
Perspectives
The authors propose a consumption demonization thesis to explain the commonalities across the different exemples of Boycott Halal movement.
Professor Mourad Touzani
NEOMA Business School
Read the Original
This page is a summary of: Contesting Religious Identity in the Marketplace: Consumption Ideology and the Boycott Halal Movement, Journal of Islamic Studies and Culture, January 2016, American Research Institute for Policy Develeopment,
DOI: 10.15640/jisc.v4n1a3.
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