All Stories

  1. Islam et idéologie au cinéma : prototypes, stéréotypes et économie politique

    Article • Recherche et Applications en Marketing (French Edition), October 2018, SAGE Publications

    Professor Mourad Touzani

  2. Islam and ideology at the movies: Prototypes, stereotypes, and the political economy

    Article • Recherche et Applications en Marketing (English Edition), October 2018, SAGE Publications

    Professor Mourad Touzani

  3. How off-track tourists create their own event: A customer-dominant logic perspective

    Article • Qualitative Market Research An International Journal, September 2018, Emerald

    Professor Mourad Touzani

  4. Consumers' motivations behind the usage of connected objects

    Article • Information & Management, June 2018, Elsevier

    Professor Mourad Touzani

  5. Marketing to the (new) generations: summary and perspectives

    Article • Journal of Strategic Marketing, March 2017, Taylor & Francis

    Professor Mourad Touzani

  6. Corporate Reputation and C2C Websites

    Article • International Journal of Online Marketing, October 2016, IGI Global

    Professor Mourad Touzani

  7. The moderating role of attachment styles in emotional bonding with service providers

    Article • Journal of Consumer Behaviour, September 2016, Wiley

    Mr Salim Moussa, Professor Mourad Touzani

  8. Attraction during the service encounter: examining the other side of the coin

    Article • Journal of Services Marketing, August 2016, Emerald

    Professor Mourad Touzani, Prof. Dr. Volker Kuppelwieser

  9. Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers

    Article • Journal of Marketing and Consumer Behaviour in Emerging Markets, May 2016, University of Warsaw, Faculty of Management

    Professor Mourad Touzani

  10. Choosing between generic and branded drugs: the effect of COO

    Article • Journal of Product & Brand Management, April 2016, Emerald

    Professor Mourad Touzani, fatma smaoui

  11. Retail stressors in the Middle East/North Africa region

    Article • Journal of Business Research, February 2016, Elsevier

    Professor Mourad Touzani

  12. Explaining the Boycott Halal Movement

    Article • Journal of Islamic Studies and Culture, January 2016, American Research Institute for Policy Develeopment

    Professor Mourad Touzani

  13. Gouvernance participative et nouvelles pratiques managériales dans un contexte postrévolutionnaire : cas des entreprises sociales tunisiennes

    Article • Management & Avenir, January 2016, CAIRN

    Professor Mourad Touzani

  14. Acculturation in situ in the MENA: its influence on consumer behavior and marketing practices

    Article • Journal of Macromarketing, September 2015, SAGE Publications

    Professor Mourad Touzani, fatma smaoui

  15. Ranking service science journals using the Google Scholar-based hg-index

    Article • Journal of Service Science Research, June 2015, Springer Science + Business Media

    Professor Mourad Touzani

  16. Entrepreneurship in post-revolutionary Tunisia

    Article • Journal of Small Business and Enterprise Development, February 2015, Emerald

    Professor Mourad Touzani

  17. Country-of-origin and emerging countries: revisiting a complex relationship

    Article • Qualitative Market Research An International Journal, January 2015, Emerald

    Professor Mourad Touzani, Mrs Mouna Myriam Labidi, fatma smaoui

  18. Customer‐service firm attachment: what it is and what causes it?

    Article • International Journal of Quality and Service Sciences, August 2013, Emerald

    Professor Mourad Touzani, Mr Salim Moussa

  19. An Examination of the Factors Influencing Consumers’ Visit of C2C Websites

    Article • International Journal of Online Marketing, January 2012, IGI Global

    Professor Mourad Touzani

  20. A literature review of service research since 1993

    Article • Journal of Service Science, December 2010, Springer Science + Business Media

    Professor Mourad Touzani

  21. Ranking Marketing Journals Using the Search Engine Google Scholar

    Article • Marketing Education Review, October 2010, Taylor & Francis

    Professor Mourad Touzani

  22. Ranking marketing journals using the Google Scholar-based hg-index

    Article • Journal of Informetrics, January 2010, Elsevier

    Professor Mourad Touzani

  23. Le stress des vendeuses dans un contexte de pays émergent : entre mépris et marginalisation

    Article • Annales des Mines - Gérer et comprendre, January 2009, CAIRN

    Professor Mourad Touzani

  24. The perceived credibility of quality labels: a scale validation with refinement

    Article • International Journal of Consumer Studies, September 2008, Wiley

    Professor Mourad Touzani

  25. Perceived Credibility of Quality Labels Scale

    Article • January 2008, American Psychological Association (APA)

    Professor Mourad Touzani

  26. Etude exploratoire des propriétés psychométriques de l’échelle DSI dans le contexte tunisien

    Article • December 2006, EDP Sciences

    Professor Mourad Touzani

  27. Etude exploratoire des propriétés psychométriques de l'échelle DSI dans le contexte tunisien

    Article • La Revue des Sciences de Gestion, January 2006, CAIRN

    Professor Mourad Touzani

  28. Consumer Acculturation in Situ: The Continuing Legacy of French Colonization in North Africa

    Article • Edward Elgar Publishing

    Professor Mourad Touzani

  29. An Examination of the Factors Influencing Consumers' Visit of C2C Websites

    Article • IGI Global

    Professor Mourad Touzani