What is it about?
Competitive retaliation is a significant constraint to merger and acquisition performance that has largely been overlooked by management research. We use competitive dynamics theory in a novel way to develop how acquisition characteristics impact the risk of competitor retaliation. We then outline different tactics that acquiring firms can use to reduce competitor awareness, motivation and capability associated with retaliation. Our ideas provide managers a path to improved acquisition performance, as well as opening new avenues for research.
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Why is it important?
While acquisitions remain an important tool, a significant percentage of acquisitions fall short of creating value. Considering external factors relating to customers and competitors can be equally as important as internal integration.
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This page is a summary of: Addressing Competitive Responses to Acquisitions, California Management Review, May 2016, SAGE Publications,
DOI: 10.1525/cmr.2016.58.3.109.
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