Important of controlling social desirability bias and how to do it

What is it about?

Social desirability bias can change survey and experiment conclusions. Many options are described in the paper that can help reduce or control this bias. Examples show how results can change with bias controls.

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Why is it important?

Social desirability bias can affect the findings from survys and experiments. Changing the study design and the using scales as part of the research can help result this bias.