All Stories

  1. Profiling Green Consumers

    Article • Social Marketing Quarterly, October 2019, SAGE Publications

    Ronald Larson

  2. Culture and Sampling Issues With “Green” Attitude Research

    Article • Social Marketing Quarterly, April 2019, SAGE Publications

    Ronald Larson

  3. Supermarket self-checkout usage in the United States

    Article • Services Marketing Quarterly, April 2019, Taylor & Francis

    Ronald Larson

  4. Library stakeholder attitudes and new technology

    Article • Library Management, January 2019, Emerald

    Ronald Larson

  5. Examining Student Perceptions of Business Majors in the US

    Article • The International Journal of Management Education, November 2018, Elsevier

    Ronald Larson

  6. Profiling prospective private-label buyers

    Article • The International Review of Retail Distribution and Consumer Research, October 2018, Taylor & Francis

    Ronald Larson

  7. Important of controlling social desirability bias and how to do it

    Article • International Journal of Market Research, October 2018, SAGE Publications

    Ronald Larson

  8. Examining consumer attitudes toward genetically modified and organic foods

    Article • British Food Journal, May 2018, Emerald

    Ronald Larson

  9. Promoting demand-based pricing

    Article • Journal of Revenue and Pricing Management, November 2017, Springer Science + Business Media

    Ronald Larson

  10. Differences in household attitudes on food defence and food safety: an international comparison

    Article • International Journal of Food Safety Nutrition and Public Health, January 2011, Inderscience Publishers

    Professor Maurizio Canavari, Ronald Larson

  11. Consumer Support for Food Tracing with RFID Technology

    Article • SSRN Electronic Journal, January 2010, Elsevier

    Ronald Larson

  12. Enhancing the recall of presented material

    Article • Computers & Education, December 2009, Elsevier

    Ronald Larson

  13. Stability of Regional Food Consumption Patterns

    Article • Journal of International Food & Agribusiness Marketing, December 2005, Taylor & Francis

    Ronald Larson

  14. Slide Composition for Electronic Presentations

    Article • Journal of Educational Computing Research, July 2004, SAGE Publications

    Ronald Larson

  15. New market groupings based on food consumption patterns

    Article • Agribusiness, January 2004, Wiley

    Ronald Larson

  16. Emerging Trends in the Food Distribution System

    Article • Journal of Food Products Marketing, December 2003, Taylor & Francis

    Ronald Larson

  17. Marketing Meal Solutions

    Article • Journal of Food Products Marketing, March 2002, Taylor & Francis

    Ronald Larson

  18. Regionality of food consumption

    Article • Agribusiness, May 1998, Wiley

    Ronald Larson

  19. Clustering and Balancing Markets with Demographic Data

    Article • Journal of Food Products Marketing, February 1998, Taylor & Francis

    Ronald Larson

  20. Using price discrimination theory to plan promotions

    Article • Agribusiness, July 1997, Wiley

    Ronald Larson

  21. Price Promotion Evaluation Using Price Discrimination Theory

    Article • Journal of Promotion Management, January 1997, Taylor & Francis

    Ronald Larson

  22. Marketing agricultural products with coupons

    Article • Agribusiness, September 1992, Wiley

    Ronald Larson

  23. Characteristics of Several Religiosity Measures

    Article • SSRN Electronic Journal, Social Science Electronic Publishing

    Ronald Larson