Shades of Red

What is it about?

A critical hermeneutic analysis of two sets of Cold War–era textbooks, one from the United States and another from Canada. We looked for important differences in how Cold War narratives are reproduced. Canadian textbooks were more likely to legitimize noncapitalist forms of organization, to allow for a more positive role for government, and to discuss communism and socialism more seriously and thoroughly.

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Why is it important?

The paper adds to the growing literature on the power and problems of North American textbooks; joins the debate on Cold War influences on management theory; and raises important questions about the difference between Canadian and US management theorizing.