What is it about?
People think about the future using different time measures. We asked if using a more proximal measure makes the future feel closer and hence increases the urgency to get going and makes one's future self feel more connected and similar to one's current self.
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Why is it important?
People often start too late and engage too little to attain important goals such as saving for their retirement or for their children's college education. We asked if thinking of these far-future goals as being days rather than years in the future helps people get going, feel connected and similar to their future self as retirees and parents of college-aged children. We found that that works -- people focus on the time unit (days, years) rather than the number -- even though 18 years (saving for college), and 30 or 40 years (saving toward retirement depending on the study) is a lot of days.
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This page is a summary of: When Does the Future Begin? Time Metrics Matter, Connecting Present and Future Selves, Psychological Science, April 2015, SAGE Publications,
DOI: 10.1177/0956797615572231.
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