What is it about?
This study shows that tourists´food cultural capital shapes the moment of surprise in extraordinary food experiences
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Why is it important?
Data collected can be utilized to segment tourists based on their level of food cultural capital to maximize their surprise and positive experiences in restaurants.
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Read the Original
This page is a summary of: Developing a Theory of Surprise from Travelers’ Extraordinary Food Experiences, Journal of Travel Research, February 2017, SAGE Publications,
DOI: 10.1177/0047287517691154.
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